Advertising & Marketing · AdRoll + Claude
AdRoll MCP with Claude: Faster Campaign Reporting and Audience Management
The short answer
Claude works with AdRoll through the Model Context Protocol (MCP), an open standard that lets Claude securely read data and take actions in the tool. Once connected with OAuth sign-in and permissions you control, Claude can pull performance reports, manage audiences and campaigns, and adjust bids and budgets from plain-English instructions.
What is AdRoll?
AdRoll is a digital marketing platform used by marketers to run advertising campaigns, build audiences and manage account-based marketing. It is especially known for retargeting, which shows ads to people who have already visited a website or interacted with a brand. Marketing teams, agencies and growth managers use it to reach customers across several channels and to measure how well those campaigns perform.
How Claude connects to AdRoll through MCP
The Model Context Protocol, or MCP, is an open standard that lets Claude use other software safely. Think of it as a universal adapter between Claude and a tool such as AdRoll. Your organisation decides exactly what Claude can see and do, and access is granted through a secure sign-in rather than shared passwords.
Once connected, Claude can read campaign performance, audience details and account information. It can summarise results, compare channels, and answer questions such as which campaigns are spending the most per conversion. With the right permissions, it can also create or update audiences, change campaign settings, and adjust bids and budgets when you ask it to.
Permissions and approvals keep people in charge. Access is limited to the least a role needs, and consequential actions such as large budget shifts can require a named person to approve them before anything changes. Activity can be logged so your team can review what was done, when and by whom.
What you can automate
Weekly performance reporting
A marketing manager asks Claude for a summary of last week's campaign results across channels. Claude pulls the figures from AdRoll, highlights changes in cost and return, and drafts a short report for the leadership meeting. The team saves hours of manual exporting and spreadsheet work each week.
Audience building and updates
A growth lead describes the audience they want, such as visitors who viewed a product page but did not buy. Claude helps create or refresh the audience in AdRoll and checks its size before the campaign goes live. This keeps retargeting lists current without manual edits.
Budget pacing and bid adjustments
When a campaign is spending too fast or too slowly, Claude can flag the issue and suggest bid or budget changes. A named approver reviews the proposal before it is applied. This helps teams keep spend on track during busy seasons.
Account-based marketing support
A sales and marketing team targeting a shortlist of key accounts can ask Claude to pull engagement data for each account. Claude groups the results so the team can see which accounts are responding and which need a different message. This brings sales and marketing insight into one conversation.
Cross-channel campaign reviews
A regional head asks Claude to compare how retargeting performs across different markets and channels. Claude gathers the numbers, points out outliers and suggests where to test new creative. Decisions stay with the marketing leads who know their audiences best.
An end-to-end workflow: Monthly campaign review and budget reallocation
TriggerThe first working day of each month, or when a campaign falls well below its target return.
Claude pulls campaign performance data from AdRoll for the previous month.
Claude compares results against targets stored in the company's planning spreadsheet in Microsoft 365.
Claude identifies campaigns that are overspending or underperforming and drafts a proposed budget reallocation.
The proposal is sent to the marketing director through the team's ticketing system for approval.
Once approved, Claude applies the agreed budget and bid changes in AdRoll and records the update in the audit log.
Claude posts a summary of the changes and the expected effect to the team's shared channel.
OutcomeBudget decisions are made on current data at a regular rhythm, approved by the right person, and documented. Teams typically spend less time on manual reconciliation and can move money to the campaigns that are working.
How we set it up
Free automation audit
We review how your team uses AdRoll today and identify the reporting, audience and budget tasks worth automating. You receive a clear list of priorities at no cost.
Secure connection with OAuth sign-in
We connect Claude to AdRoll using OAuth sign-in, so access is granted through your own account without sharing passwords. Permissions are set to the least access each role requires.
Workflow design and approvals
We design the end-to-end workflow across AdRoll and your other systems, such as Microsoft 365, your CRM or ticketing tool. Consequential actions are assigned to named approvers.
Testing against real past campaigns
We test the workflow using your historical campaign data to confirm that reports, audiences and budget suggestions are accurate before anything goes live.
Launch, monitoring and training
We launch with monitoring and audit logs in place, then train your marketing and operations team to use Claude confidently and to review its work.
Who benefits
- Marketing directors
- Faster, more reliable reporting and clearer budget decisions based on current data.
- Performance and growth managers
- Less time spent exporting data and maintaining audiences, and more time testing new ideas.
- Agency account leads
- Consistent client reporting across accounts with approvals built into every change.
- Finance and operations teams
- Clear audit trails and predictable spend tracking against budgets.
Security and control
- Least-privilege access, so Claude can only use the features each role needs.
- Named human approval for budget changes, bid changes and campaign launches.
- Audit logs that record what Claude read and changed, and when.
- Testing on past campaigns before any workflow is switched on.
- Regular reviews of permissions and workflows as your campaigns evolve.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host the solution in their chosen region, supporting their existing privacy obligations. In India, we design workflows to meet the Digital Personal Data Protection Act, 2023. For organisations in the United Arab Emirates and Saudi Arabia, we align data handling with local data protection laws. Hosting region is chosen to meet your specific legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the AdRoll MCP server do?
The AdRoll MCP server acts as a secure bridge between AI tools like Claude and your AdRoll account. It lets Claude request information and carry out permitted actions, such as pulling reports or updating campaign settings, in response to plain-language instructions. Access is controlled by the permissions you set.
Is connecting AdRoll to Claude secure?
Security depends on how the connection is set up. Using OAuth sign-in means Claude never handles your password directly, and access can be limited to specific features. Combined with audit logs and human approvals for key changes, this gives your team clear oversight of every action taken.
What can Claude do with AdRoll once connected?
Typically, Claude can read campaign performance, audience information and account details, then summarise or compare them. With permission, it can also help create or update audiences, change campaign settings, and adjust bids and budgets. The exact actions available depend on your AdRoll account and the permissions granted.
How long does setup take?
Timelines vary with the number of campaigns, audiences and other systems involved. A typical project moves from the free audit to a tested launch in a few weeks, with time reserved for testing against real data and training your team. We confirm the timeline during the audit.
Which AdRoll plan or permissions do I need?
Generally, you need an AdRoll account with the access level that allows the actions you want to automate, and you must be able to approve the OAuth connection. Which plan is suitable depends on your campaign needs. We check your current account during the audit and tell you what is required.