Marketing & Social Media · AimTell + Claude
AimTell MCP with Claude: Targeted Web Push Campaigns and Clear Delivery Analytics
The short answer
Claude works with AimTell through the Model Context Protocol (MCP), an open standard that lets Claude securely read and act within a tool. Once connected with an API key, Claude can review websites, segment subscribers, prepare push campaigns and summarise delivery analytics, while your team controls what is sent.
What is AimTell?
AimTell is a web push notification platform. Websites use it to send short browser notifications to visitors who opt in. The platform covers managing websites, organising subscribers, building segments, creating campaigns and measuring how notifications perform. Marketing teams, e-commerce managers, publishers and growth teams typically use it to bring readers and shoppers back to their sites with timely, targeted messages.
How Claude connects to AimTell through MCP
The Model Context Protocol, or MCP, is an open standard that acts like a universal adapter between Claude and other software. It lets Claude use a tool securely, reading information and taking actions, with permissions your organisation controls. For AimTell, the connection uses an API key, so access is tied to a credential your team issues and can revoke at any time.
Once connected, Claude can typically help you look through your websites and subscriber groups, describe the segments you have, draft campaign content and schedule sends. It can also pull delivery analytics and explain them in plain language, such as which campaigns reached the most people or where engagement dropped off.
Permissions and approvals keep people in charge. We set up the connection with least-privilege access, so Claude only sees what the role needs. Consequential actions, such as sending a campaign to a large segment, can require a named person to approve first, and every action is recorded in an audit log.
What you can automate
Segment subscribers by behaviour
A retail marketing manager asks Claude to group subscribers who viewed a product category but did not buy. Claude can describe the segment size and suggest a tailored message, giving the team a clear audience before anything is sent.
Plan a seasonal campaign calendar
A growth lead wants a month of notifications around a seasonal sale. Claude can draft a sequence of campaigns, suggest timings and flag overlaps with existing sends, so the calendar is reviewed before launch.
Review delivery performance
A content editor asks Claude to summarise the last two weeks of notification delivery and engagement. Claude can highlight the best-performing topics and note any campaigns that underperformed, saving time on manual reporting.
Manage multiple websites
An operations team running several sites or regional storefronts can ask Claude to compare subscriber counts and campaign activity across websites, helping spot where attention is needed.
Support customer-facing teams
A support lead can ask Claude to check which subscriber segments received a recent service notice, so agents can answer customer questions accurately without digging through several screens.
An end-to-end workflow: Abandoned cart recovery with approval
TriggerA shopper leaves items in their basket on the online store and has opted in to web push notifications.
The store platform flags the abandoned basket and passes the anonymised segment to the marketing team's shared sheet.
Claude reviews the segment in AimTell, confirms its size and drafts a reminder notification with the product details.
The marketing manager reviews the draft and the audience through an approval step in the team's ticketing system.
Once approved, Claude schedules the campaign in AimTell for the time window the team chose.
After delivery, Claude pulls the analytics and records click and return-visit results in the shared report.
OutcomeRecovery reminders go out only to approved audiences, and the team gets a consistent weekly view of what brought shoppers back.
How we set it up
Free automation audit
We review your current notification and marketing workflows to find the tasks where Claude can save the most time, at no cost.
Secure connection with an API key
We set up the AimTell connection using an API key issued by your account, scoped to the access your team needs and stored securely.
Design the end-to-end workflow
We map how AimTell connects to your other systems, such as your CRM, store platform or Microsoft 365, and define which actions need human approval.
Test and launch with monitoring
We test the workflow against real past campaigns, then launch with monitoring and audit logs so every action can be traced.
Team training
We train your marketing and operations staff on how to use Claude with AimTell, including how to review drafts and read the analytics it produces.
Who benefits
- Marketing managers
- Build segments and campaign plans faster, with drafts reviewed before anything goes out.
- Growth and e-commerce leads
- Respond quickly to shopper behaviour, such as abandoned baskets, with approved and timely messages.
- Content and publishing editors
- Get clear summaries of delivery performance without building reports by hand.
- Operations and IT heads
- Oversee access through a single API key, least-privilege permissions and audit logs.
Security and control
- Access uses an API key with least-privilege scope, so Claude sees only what the role needs.
- Consequential actions, such as sending to large segments, require named human approval.
- Every action Claude takes is recorded in an audit log that your team can review.
- Keys can be rotated or revoked at any time from your account.
- We test workflows on real past cases before launch and monitor them afterwards.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host the Claude workflow in those regions to align with their data protection expectations. Indian organisations are supported under the Digital Personal Data Protection Act, 2023, with hosting in India available. Businesses in the UAE and Saudi Arabia can meet local data protection laws through regional hosting choices. We select the hosting region with you during the audit so it meets your legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the AimTell MCP server do?
The AimTell MCP server lets Claude connect to your AimTell account in a structured way. It can typically help Claude read websites, subscriber segments, campaigns and delivery analytics, and carry out permitted actions such as preparing or scheduling campaigns. It acts as a secure bridge, so Claude works with AimTell through defined rules rather than direct, unrestricted access.
Is connecting AimTell to Claude secure?
Security depends on how the connection is set up. We use an API key scoped to least-privilege access, store it securely, and restrict what Claude can do. Consequential actions can require human approval, and all activity is logged. Keys can be revoked at any time, so access stays under your control.
What can Claude do with AimTell once connected?
Typically, Claude can review your websites and subscriber segments, draft campaign content, suggest send times and explain delivery analytics in plain language. Which actions it can take depends on the permissions you grant. We set these up during the audit so Claude matches the roles and approvals in your team.
How long does setup take?
Timelines vary with the number of websites, segments and other systems involved. A focused single workflow is often set up within a few weeks, including testing and team training. We confirm a realistic schedule after the free automation audit.
Which plan or permissions do I need?
You need an AimTell account that issues an API key, and the key must have the permissions your planned workflows require. In general, read-only access is enough for reporting, while creating or sending campaigns needs broader permissions. We review your account and the required access during the audit.