Data & Analytics · Amplitude MCP + Claude
Amplitude MCP with Claude: Ask Product Questions in Plain English
The short answer
Claude works with Amplitude through the Model Context Protocol (MCP), an open standard that lets Claude securely read and act within the tool. Once connected, Claude can analyse event streams, query cohorts, review dashboards and summarise experiment results from natural-language requests, with permissions the organisation controls.
What is Amplitude MCP?
Amplitude is a product analytics service that tracks how users behave inside apps and websites. Product managers, growth teams, data analysts and engineers use it to centralise product data, build charts and dashboards, define user cohorts, manage event naming standards and analyse experiments. It turns raw event data into answers about what users do, where they drop off and which changes improve results.
How Claude connects to Amplitude MCP through MCP
The Model Context Protocol is an open standard that acts like a universal adapter between Claude and other software. It lets Claude use a tool securely, reading information and taking actions, with access limited to what the organisation allows. Through Amplitude's MCP server, Claude can reach the analytics environment without copying data into separate files or spreadsheets.
Once connected, Claude can typically look up event streams, explain changes in key metrics, create or update charts and dashboards, define and query cohorts, and summarise experiment analyses. A product manager might ask a question in everyday language and receive a clear answer built from the live data, rather than waiting for an analyst to build a report.
Permissions and approvals keep people in charge. Access is set up with the sign-in method Amplitude supports, Dynamic Client Registration with OAuth, so each connection is tied to a named user. Consequential changes, such as altering shared dashboards or taxonomy, can be configured to require a person's approval, and activity remains visible in logs.
What you can automate
Weekly product health summaries
A product lead asks Claude for a summary of key metrics across the week, including active users, retention and conversion changes. Claude pulls the relevant charts and highlights notable movements, saving the team from assembling the same report by hand each Monday.
Cohort building for marketing
A growth manager describes a group of users, such as people who completed onboarding but never invited a colleague. Claude helps create and query that cohort, so the marketing team can target the right audience with campaigns or re-engagement emails.
Experiment review
A product team running an A/B test asks Claude to explain the results in plain terms. Claude reviews the experiment analysis, notes whether differences look meaningful and flags caveats, helping the team decide whether to ship, extend or stop the test.
Event taxonomy clean-up
Data teams often find event names inconsistent across apps. Claude can help review the tracking taxonomy, suggest standard names and flag duplicates, with changes reviewed by an engineer before they go live.
Dashboard maintenance for leadership
Operations leaders need a few trusted dashboards. Claude can help update charts, check that dashboards still reflect current definitions and prepare a short note explaining what changed, keeping leadership reporting accurate.
An end-to-end workflow: Feature launch review with support ticket context
TriggerA new feature is released and the product manager asks for a 30-day impact review every Friday.
Claude queries Amplitude for adoption, retention and conversion data for users who engaged with the feature.
Claude compares these results against a matching cohort of users who did not use it.
Claude pulls the related support ticket volume and themes from the ticketing system, with read-only access.
Claude drafts a summary in the team's usual format and saves it to a shared Microsoft 365 document.
The product manager reviews the draft and decides which findings to share with leadership.
OutcomeProduct teams receive a consistent, evidence-based impact review each week, combining usage data with customer feedback, and spend less time compiling reports while leaders make faster, better-informed decisions.
How we set it up
Free automation audit
We review how your product, growth and data teams use Amplitude today and identify the reporting and analysis tasks worth automating first.
Secure connection
We connect Claude to Amplitude's MCP server using Dynamic Client Registration with OAuth, so each user signs in with their own account and access is limited to what they need.
Workflow design
We design the end-to-end workflow across Amplitude and your other systems such as Microsoft 365, CRM or ticketing, with people approving any consequential changes.
Testing and launch
We test the workflow against real past questions and reports, then launch with monitoring and audit logs in place.
Team training
We train your product, growth and data teams on how to ask good questions, review Claude's answers and keep shared dashboards accurate.
Who benefits
- Product managers
- Get fast answers about feature adoption and user behaviour without waiting for a report.
- Growth and marketing leads
- Build and refine cohorts for campaigns using plain-English descriptions.
- Data and analytics teams
- Spend less time on routine reports and more on deeper analysis and data quality.
- Executives and operations heads
- Receive consistent, trustworthy summaries of product performance.
Security and control
- Least-privilege access, with each user connecting under their own named account.
- Human approval required for changes to shared dashboards, cohorts or event taxonomy.
- Audit logs of the questions asked and the actions taken through the connection.
- Testing against past cases before launch, and ongoing review of answers for accuracy.
- Clear guidance that Claude's analysis supports, rather than replaces, professional judgement on decisions.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can use this connection within their existing data governance and privacy frameworks. In India, the Digital Personal Data Protection Act, 2023 governs personal data, and we configure access and retention to match. Organisations in the UAE and Saudi Arabia must observe their national data protection laws, and we select a hosting region for any custom application to meet those requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Amplitude MCP server do?
The Amplitude MCP server is a secure bridge that lets AI tools such as Claude work with Amplitude's product analytics. It typically allows analysis of event streams, management of charts and dashboards, creation and querying of cohorts, and review of experiments through natural-language requests, within the access the organisation grants.
Is connecting Amplitude to Claude secure?
Security depends on how the connection is configured. Amplitude supports Dynamic Client Registration with OAuth, so each user signs in with their own account. We apply least-privilege access, require approval for consequential changes and keep audit logs of activity, so the organisation stays in control of its data.
What can Claude do with Amplitude once connected?
Typically, Claude can answer questions about user behaviour, summarise metrics, help build cohorts, update dashboards and explain experiment results. The exact actions available depend on the permissions granted to each user and the workflow we design together with your team.
How long does setup take?
Timelines vary with the number of workflows and the systems involved. A focused connection with a few workflows can often be tested and launched in a few weeks, while broader programmes covering several tools take longer. The free automation audit gives a clearer estimate for your organisation.
Which Amplitude plan or permissions are needed?
Generally, you need an Amplitude account with the access rights that match the tasks you want Claude to support. Because plans and permission levels can change, we confirm the requirements for your account during the audit and set up only the access each user needs.