Productivity & Project Management · Dub + Claude
Dub MCP with Claude: Manage Branded Short Links and Campaign Analytics
The short answer
Claude works with Dub through the Model Context Protocol (MCP), an open standard that acts as a secure adapter between Claude and the tool. Once connected with an API key or OAuth sign-in, Claude can create short links, manage branded URLs, review link analytics and organise campaigns from plain-language requests, within permissions your team sets.
What is Dub?
Dub is a short link management platform. It lets businesses create branded short links, manage them in one place and track how people click on them through built-in analytics. It also offers API access for teams that want to build links into their own systems. Marketing teams, growth teams, sales operations and product teams commonly use it to run campaigns, share links in newsletters and social posts, and measure which messages bring the most engagement.
How Claude connects to Dub through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude use other software securely. Think of it as a universal adapter: it gives Claude a defined, controlled way to read information from a tool and take actions in it, without handing over unrestricted access.
Once Dub is connected, Claude can typically help you create new short links, rename or organise existing ones, group links into campaigns, and check click analytics. For example, a marketer could ask Claude to summarise which campaign links drew the most clicks last week, or to prepare a batch of branded links for a product launch.
Permissions and approvals keep your people in charge. Access is limited to what your organisation grants, usually through an API key or OAuth sign-in. Consequential actions, such as changing live links or bulk edits, can be set to require a person's approval before they run, and every action can be logged for review.
What you can automate
Launch campaign link sets
Before a product launch, a marketing manager can describe the campaign in plain language and ask Claude to generate a consistent set of branded short links for email, social and paid channels. Each link can be tagged to its campaign so that results are easy to compare later. Staff review the set before it goes live, which keeps naming consistent and reduces errors.
Weekly link performance summaries
Team leads often spend time exporting numbers to build reports. With Claude connected to Dub, a head of growth can ask for a summary of clicks by campaign, channel or time period and receive a clear overview in minutes. This is useful for weekly stand-ups and monthly reviews, where decisions depend on which messages are working.
Cleaning up old and broken links
Over time, organisations accumulate outdated short links that point to old pages or expired offers. Claude can help identify links that have not been clicked for a long time or that belong to finished campaigns, and suggest which ones to archive. A person reviews the list before any change is made, so nothing important is removed by mistake.
Sales enablement and partner links
Sales and partnerships teams often need unique, trackable links for each prospect or partner. Claude can generate these in bulk from a list the team provides, using a consistent branded format. This saves time and helps sales leaders see which outreach and partner materials lead to real engagement.
Social media scheduling support
Social media managers can use Claude to produce short links for posts, check which ones have performed well, and reuse high-performing destinations in new content. Because each link carries its own tracking, the team can judge the impact of each post rather than relying on general impressions.
An end-to-end workflow: Event promotion with CRM follow-up
TriggerA marketing lead asks Claude to set up links for an upcoming webinar.
Claude creates a branded short link set for the webinar, one for each channel: email, LinkedIn, and partner newsletters, all tagged to the same campaign.
The links are shared with the team for approval before the campaign goes live.
As registrations come in, Claude reviews click data from Dub and summarises which channels are driving the most interest.
The summary and the list of engaged contacts are passed to the CRM so the sales team can follow up with people who clicked but have not yet registered.
After the event, Claude produces a final campaign report combining link analytics with attendance figures from the event platform.
OutcomeMarketing and sales see one connected picture of campaign reach, follow-up targets and results, with people approving each step. Typical benefits include less manual reporting and faster follow-up.
How we set it up
Free automation audit
We review how your teams currently create, share and measure links, and identify the workflows where Claude would save the most time. There is no charge for this session.
Secure connection
We connect Claude to Dub using the sign-in method your organisation prefers, either an API key or OAuth sign-in. Access is set to the least permissions needed for the agreed workflows.
Workflow design
We design the end-to-end process across Dub and your other systems, such as Microsoft 365, your CRM or your ticketing tool. Approval points are placed around any action that changes live links.
Testing and launch
We test the workflow against real past campaigns, then launch with monitoring and audit logs turned on so every action can be reviewed.
Team training
We train your marketing, growth and operations staff to make requests, check results and handle approvals, so your team can run the workflow confidently after launch.
Who benefits
- Marketing managers
- Generate consistent campaign links quickly and keep campaigns organised under one naming standard.
- Growth and performance leads
- Get clear summaries of link engagement without manual exports, supporting faster decisions.
- Sales operations teams
- Create trackable links for prospects and partners in bulk and see which outreach is working.
- IT and operations heads
- Control how Claude accesses Dub, with least-privilege permissions and logs for every action.
Security and control
- Least-privilege access: Claude only reaches the parts of Dub your organisation approves.
- Human approval for consequential actions such as editing or archiving live links.
- Audit logs of every action Claude takes, available for review by your IT team.
- Secure credential handling for API keys and OAuth sign-in, with regular review and rotation.
- Staged testing against past campaigns before any workflow goes live.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can use this workflow with their existing data protection and governance rules applied. Businesses in India must meet the Digital Personal Data Protection Act, 2023, and companies in the UAE and Saudi Arabia must follow their local data protection laws. We choose the hosting region for your custom application, whether India, the United States, the United Kingdom or the European Union, so that it meets your specific legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Dub MCP server do?
The Dub MCP server is the connector that lets Claude communicate with Dub. It translates Claude's requests into the actions Dub supports, such as creating short links, managing branded URLs or reading click analytics. Because it follows the open Model Context Protocol, it provides a consistent and controlled way for AI tools to use Dub without direct, unrestricted access.
Is connecting Dub to Claude secure?
Security depends on how the connection is set up, and we design it around least-privilege access. Claude only gets the permissions your organisation approves, sign-in uses either an API key or OAuth sign-in, and consequential actions can require human approval. Every action can be logged so your IT team can review what happened.
What can Claude do with Dub once it is connected?
Typically, Claude can help create and organise short links, group them into campaigns, rename or archive them, and summarise analytics such as clicks by channel or period. You make requests in plain language, and Claude carries out the approved actions. The exact scope is agreed during the audit so it matches your workflows.
How long does setup take?
Timelines vary with the number of workflows and the other systems involved. A focused setup covering one or two workflows can often be completed within a few weeks, including testing and team training. We confirm a realistic timeline during the free automation audit, once we understand your requirements.
Which plan or permissions do I need for the connection?
In general, you need a Dub account with permission to generate an API key or authorise OAuth sign-in, and the access level should match the workflows you want. Requirements can depend on your current Dub plan and team settings, so we check these during the audit and recommend the least-privilege setup that meets your needs.