Marketing & Social Media · Esputnik + Claude
Esputnik MCP with Claude: Automate Email, SMS and Push Campaigns
The short answer
Claude connects to Esputnik through the Model Context Protocol (MCP) or the direct Esputnik API, using an API key. Once connected, Claude can read audience and campaign information and help prepare or run messaging workflows across email, SMS and push notifications. Permissions are limited to what the business allows, and people approve sends that matter.
What is Esputnik?
Esputnik is a marketing automation platform used to manage emails, SMS messages and push notifications from one place. Marketing teams use it to keep customers informed, send offers, and trigger messages based on what people do, such as signing up, browsing or making a purchase. Retail, e-commerce, travel and service businesses often use it to streamline customer communications across several channels at once.
How Claude connects to Esputnik through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude securely use other software. Think of it as a universal adapter between Claude and a tool. It allows Claude to read information and take actions, and the organisation decides exactly what is allowed. Esputnik also offers a direct API, which can be used where a tailored connection is preferred.
Once connected with an API key, Claude can typically help you look at audience segments, review campaign performance, draft message content for email, SMS or push, and prepare automated workflows. It can also summarise engagement results in plain language so that non-technical staff can act on them quickly.
Permissions and approvals keep people in charge. The API key is scoped with least-privilege access, so Claude only reaches the parts of Esputnik the business has agreed to. Consequential actions, such as sending a campaign to a full list, can require a named person to approve before anything goes out. Activity is logged so the team can review what happened.
What you can automate
Segmented promotional campaigns
A retail marketing manager asks Claude to identify customers who bought winter coats but have not purchased in 60 days. Claude helps define the segment, drafts email and SMS versions of the offer, and prepares the send for approval. The team reviews the audience size and copy before anything is released, saving hours of manual list building.
Abandoned cart recovery
An e-commerce operations lead wants reminders for shoppers who leave items in their basket. Claude helps design the workflow logic, the timing between messages and the wording for each channel. It can also review how recovery rates change over time, so the team knows which messages earn the most orders.
Welcome and onboarding journeys
A customer success team uses Claude to plan a welcome series for new app users, combining push notifications with a follow-up email. Claude suggests a sequence, drafts the messages in a friendly brand voice and flags gaps, such as users who have not enabled notifications, so the team can adjust.
Engagement reporting for leadership
A marketing director asks Claude each Monday for a summary of the previous week's campaigns across email, SMS and push. Claude pulls the key engagement figures and explains what changed, in plain English, so leaders can make budget decisions without reading dashboards line by line.
Re-engagement of inactive contacts
A subscriber team identifies contacts who have stopped opening emails. Claude helps build a re-engagement segment, proposes a short sequence of messages and suggests when to remove contacts who never respond. This keeps sender reputation healthy and sending costs under control.
An end-to-end workflow: Post-purchase follow-up across email and SMS
TriggerA customer completes an order in the online store, and the order record is passed to Esputnik.
Claude checks the order details and places the customer in the correct segment, such as first-time buyer or repeat buyer.
Claude drafts a confirmation email and a short SMS with delivery updates, using approved brand wording.
A marketing lead reviews the templates once and approves them for automatic use.
Esputnik sends the email immediately and the SMS when the parcel is dispatched.
Claude records engagement results and flags customers who have not opened any message, so a later re-engagement campaign can target them.
A weekly summary of post-purchase performance is shared with the team through Microsoft 365.
OutcomeCustomers receive timely, relevant updates on the channel they prefer, support enquiries about order status fall, and the team gets a clear view of which follow-up messages drive repeat purchases.
How we set it up
Free automation audit
We review how your team currently uses Esputnik for email, SMS and push, and identify the campaigns and workflows worth automating first. This audit is free and carries no obligation.
Connect with an API key
We set up the connection using an Esputnik API key, either through the Esputnik MCP server or the direct API. The key is created with the narrowest access needed, and we document exactly what Claude can read and do.
Design the end-to-end workflow
We map the workflow across Esputnik and your other systems, such as your CRM, ERP, store platform or Microsoft 365. We agree which actions run automatically and which need a named person to approve.
Test, monitor and launch
We test the workflow against real past customer cases and check that segments, timing and content behave as expected. We then launch with monitoring and audit logs in place.
Team training
We train your marketing, operations and support staff to use Claude with Esputnik confidently, including how to request reports, review drafts and approve sends. Ongoing support is available as your needs grow.
Who benefits
- Marketing managers
- Build segments and campaigns faster, with drafts ready for review rather than built from scratch.
- E-commerce and operations leads
- Automate order and cart follow-ups across channels without rebuilding workflows by hand.
- CRM and customer success teams
- Keep onboarding and re-engagement journeys consistent and easy to adjust.
- Business leaders and finance heads
- Receive clear, plain-English summaries of messaging performance and spend.
Security and control
- Least-privilege API key access, so Claude reaches only the parts of Esputnik you approve.
- Named human approval for consequential actions such as full-list sends and new automated journeys.
- Audit logs of every action Claude takes, available for review by your team.
- Testing against real past cases before launch, with a rollback plan if results are not as expected.
- Clear documentation of what data Claude can see and how long it is retained.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can align the setup with their existing privacy and marketing consent rules, including opt-in and unsubscribe handling. In India, the Digital Personal Data Protection Act, 2023 shapes how contact data is collected and used, and we design workflows to respect consent. Businesses in the UAE and Saudi Arabia must meet local data protection laws, and we choose a hosting region for any custom application to meet those requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Esputnik MCP server do?
The Esputnik MCP server acts as a secure bridge between Claude and your Esputnik account. It lets Claude read approved information, such as audience segments and campaign results, and carry out agreed actions, such as preparing or running messaging workflows. The server does only what it is permitted to do, and your team controls those permissions.
Is connecting Claude to Esputnik secure?
Security depends on how the connection is configured. We use an API key with least-privilege access, so Claude sees only what is needed. Consequential actions can require human approval, and all activity is logged. We also document what data is shared and recommend regular key rotation as part of good practice.
What can Claude do with Esputnik once connected?
Typically, Claude can help segment audiences, draft email, SMS and push content, prepare campaigns and automated journeys, and summarise engagement results. It works through natural language, so your team can ask questions and make requests in everyday words rather than navigating every screen manually.
How long does setup take?
Many businesses complete a first integration within a few weeks, depending on how many channels and systems are involved and how complex the workflows are. The free automation audit helps us estimate timing for your specific setup before any work begins.
Which Esputnik plan or permissions are needed?
Generally, you need an Esputnik account with API access enabled and an API key created with the permissions your workflows require. The exact requirements depend on your current setup, so we confirm them during the free audit and recommend only the access your use cases need.