AI & Machine Learning · ImageRouter + Claude
ImageRouter MCP with Claude: Generate Images, Videos and Text From Plain-English Requests
The short answer
Claude works with ImageRouter through the Model Context Protocol (MCP), a secure standard that lets Claude use the tool with permissions you control. Once connected with an API key, Claude can generate images, create videos, produce text, check remaining credits and list available models from a simple written request.
What is ImageRouter?
ImageRouter is an AI media generation API. It lets developers create images, videos and text using several different models through a single route. Teams building products, content pipelines or internal tools use it to produce visual and written assets at scale. It also shows how many credits remain and which models are currently available, so teams can plan usage and choose the right model for each job.
How Claude connects to ImageRouter through MCP
The Model Context Protocol is an open standard that lets Claude securely use other software, reading information and taking actions with permissions the organisation controls. Think of it as a universal adapter between Claude and the tool. For ImageRouter, the connection is made with your API key, so access is tied to the account you choose to share.
Once connected, Claude can generate images, create videos, produce text, inspect your credit balance and discover which models are available. A team member might ask in plain English for three product image variations in a specific style, and Claude carries out the request through ImageRouter and returns the results for review.
Permissions and approvals keep people in charge. Your team decides which generation actions Claude may perform, and can require a person to approve larger or costlier jobs before they run. Usage is visible through credit checks, so spending stays predictable and easy to audit.
What you can automate
Product Image Variations for E-commerce
Merchandising teams often need several images of the same product in different backgrounds, colours or lifestyle settings. Claude can take a plain-English brief, generate a set of variations through ImageRouter, and present them in one batch for a designer to select from. This reduces the time spent briefing agencies and waiting for revisions, and keeps the catalogue moving.
Marketing Campaign Visuals
Marketing managers can ask Claude for banners, social media images or short promotional clips shaped around a campaign theme. Claude generates the assets through ImageRouter, matches the requested sizes and tones, and stores the outputs in the team's shared folder. A brand reviewer then approves what goes live, so creative quality stays under human control.
Blog and Website Content Support
Content teams can request a hero image and a short introductory paragraph for each article from one conversation. Claude produces both through ImageRouter, so writers spend less time searching for stock photos or drafting filler copy. Editors still review every piece before publication to check accuracy and brand voice.
Credit and Usage Monitoring
Operations leads and finance teams often lose track of how much generation capacity remains. Claude can check the ImageRouter credit balance on request and report it alongside recent activity. This gives budget owners a clear view before a large campaign starts and helps prevent unexpected shortfalls in the middle of a launch.
Model Selection for Developers
Engineering teams building AI features need to know which models suit a given task. Claude can list the models ImageRouter makes available and summarise their intended use, helping developers choose quickly. The team then decides which option to adopt in its own product, keeping technical choices in human hands.
An end-to-end workflow: Weekly Product Launch Asset Pack
TriggerA product manager logs a new product in the company's ERP system with an approved launch date.
Claude reads the product details and approved brand guidelines from the ERP and shared drive.
Claude checks the ImageRouter credit balance to confirm there is enough capacity for the planned batch.
Claude generates product images, a short promotional video and launch copy through ImageRouter.
Claude files the outputs in the marketing team's Microsoft 365 folder and posts a review request to the team channel.
A brand reviewer approves or requests changes, and Claude regenerates only the rejected items.
OutcomeTypically, the marketing team receives a complete, reviewed asset pack ready for launch within a shorter timeframe than a traditional briefing and production cycle, with spending visible throughout.
How we set it up
Book a Free Automation Audit
We review your current content and media workflows to identify where generating images, videos and text would save time. We also confirm which teams, approvals and systems the work touches.
Connect ImageRouter Securely
We connect Claude to ImageRouter through an MCP server using your API key, with least-privilege access so Claude can only perform the actions you approve. Keys are stored securely and can be rotated at any time.
Design the End-to-End Workflow
We map how requests flow from your other business systems, such as Microsoft 365, your CRM or ERP, and your ticketing tool, through ImageRouter and back. Consequential actions are set to require human approval.
Test Against Real Past Cases
We run the workflow using examples from your own past campaigns or product launches. We review output quality, credit use and approval steps, and adjust the setup before anything goes live.
Launch, Monitor and Train
We launch with monitoring and audit logs in place, then train your team on making requests and reviewing outputs. We stay available to refine the workflow as your needs change.
Who benefits
- Marketing Managers
- Produce campaign visuals and short clips faster, with human approval before anything goes public.
- Ecommerce and Merchandising Leads
- Generate product image variations in batches without waiting on repeated agency briefs.
- Developers and Product Teams
- Compare available models and build media generation into products through a single, simple route.
- Finance and Operations Heads
- Track remaining credits and spending patterns so budgets stay predictable.
Security and control
- Access is limited to your ImageRouter API key, with least-privilege permissions that you define.
- Consequential or costly generation jobs can require explicit approval from a named person before they run.
- Every action Claude takes is recorded in audit logs so your team can review what was generated and when.
- Generated outputs are reviewed by people before publication, so brand, accuracy and legal checks stay with your team.
- API keys can be rotated or revoked at any time if access needs to be withdrawn.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can connect ImageRouter through the same secure setup, with data handled in line with their existing privacy obligations. Businesses in India must meet the Digital Personal Data Protection Act, 2023, and we design workflows to support those requirements. Organisations in the UAE and Saudi Arabia must follow local data protection laws, and we select the hosting region for any custom application to meet those rules.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the ImageRouter MCP server do?
The ImageRouter MCP server acts as a secure bridge between Claude and your ImageRouter account. It lets Claude generate images, create videos, produce text, check credits and list available models based on the requests you make. It does not give Claude anything beyond the permissions you set, and it works through the same API key your team already uses.
Is connecting ImageRouter to Claude secure?
Security depends on how the connection is set up. We use your API key with least-privilege permissions, store it securely, and log every action. Costly or consequential jobs can require human approval. You can rotate or revoke the key at any time to withdraw access.
What can Claude actually do with ImageRouter?
Typically, Claude can generate images, create videos, produce text, inspect your credit balance and discover which models are available. You describe what you need in plain English, and Claude carries out the request through ImageRouter and returns the results for review.
How long does setup take?
A simple connection can be made quickly, but a production workflow usually takes a few weeks. This includes the free automation audit, workflow design, testing against your past cases, and training. The exact timeline depends on how many other systems and approval steps are involved.
Which plan or permissions do I need?
Generally, you need an active ImageRouter account and an API key with permission to generate media and check credits. The exact requirements depend on your account and how much capacity your workflow needs. We confirm these details during the free audit so there are no surprises.