Data & Analytics · Klazify + Claude
Klazify MCP with Claude: Categorise Websites and Enrich Company Data Automatically
The short answer
Claude works with Klazify through the Model Context Protocol, a secure standard that lets Claude use the tool with permissions you control. Once connected with a Klazify API key, Claude can categorise websites by topic, retrieve company logos and social links, and analyse technology stacks, all requested in plain language.
What is Klazify?
Klazify is a content classification API. It reads a website address and returns structured information about it, including the topics the site covers, its company logo, social media links and the technologies it appears to use. Marketing teams, sales operations, data analysts and product teams use it to clean and enrich lists of companies and websites without checking each one by hand.
How Claude connects to Klazify through MCP
The Model Context Protocol, or MCP, is an open standard that acts like a universal adapter between Claude and other software. It lets Claude use a tool securely, reading information and taking actions, with access that your organisation decides and controls. For Klazify, the connection is made with your Klazify API key, so Claude only reaches what that key allows.
Once connected, Claude can look up a website and report its topic categories, fetch the company logo, list social profiles linked from the site and describe the technology stack. Staff can ask in everyday language, for example asking Claude to classify a batch of prospect websites and summarise the results in a table.
Permissions and approvals keep people in charge. Read-only lookups can run automatically, while anything that writes data into a CRM or shares results outside the business can require a named person to approve it first. Every request is logged so you can review what was looked up and when.
What you can automate
Cleaning prospect lists for sales
Sales operations teams often hold lists of thousands of company websites with missing or inconsistent industry data. Claude can classify each site by topic and flag entries that do not match the target market, so reps spend time on the right accounts. Results can be reviewed in a spreadsheet before anything is loaded into the CRM.
Enriching company records
When a new lead arrives with only a web address, Claude can retrieve the logo, social links and category for that company. The enriched profile helps account managers personalise outreach and keeps records consistent across the business.
Brand safety for advertising
Marketing teams placing adverts on third-party sites need to know what content surrounds them. Claude can review a list of publisher sites and group them by topic, helping media planners decide where advertising is appropriate. A marketing lead approves the final placement list.
Technology stack research for IT and partnerships
Business development and IT teams sometimes need to know which platforms a prospect uses before proposing a solution. Claude can analyse a company's website and summarise the technologies it appears to run, saving manual research time. Findings are presented as indicators to verify, not confirmed facts.
Competitor and market mapping
Strategy teams can group a set of competitor websites by category and compare their social presence in one view. Claude produces a summary that analysts can refine, which speeds up the first stage of market research.
An end-to-end workflow: Qualifying inbound leads with enrichment
TriggerA new inbound enquiry arrives in the CRM with a company web address.
Claude receives the web address and uses Klazify to classify the website and retrieve the company logo, social links and technology indicators.
Claude checks the category against the business's ideal customer profile held in Microsoft 365 documents.
Claude drafts a short lead summary with the enriched details and a suggested priority score.
The sales manager reviews the summary and approves or edits it.
Once approved, the enriched fields are written into the CRM record and the rep receives a notification.
The lead's activity is recorded in the audit log.
OutcomeSales teams typically spend less time on manual research for each lead, and CRM records are more complete and consistent, which helps reps focus on the most suitable prospects.
How we set it up
Free automation audit
We review your current lead, research and marketing workflows to find where Klazify data would save time. You receive a clear list of the workflows worth automating and what each would involve.
Secure connection with an API key
We connect Claude to Klazify using your Klazify API key, stored in a secure credential vault and never shared in chat. The key is scoped so Claude can only use the capabilities your team needs.
Workflow design across your systems
We design the end-to-end workflow across Klazify and your other systems, such as Microsoft 365, your CRM or your ticketing tool. Human approval points are placed before any consequential action.
Testing with real cases
We test the workflow against past prospect lists and real records, checking accuracy and edge cases such as unusual or multilingual websites. Results are compared with what your team has already verified.
Launch, monitoring and training
We launch with monitoring and audit logs in place, then train your team on how to use Claude with Klazify and how to review its output. Support continues while usage grows.
Who benefits
- Sales operations manager
- Cleaner, enriched prospect lists and CRM records without manual lookups.
- Marketing lead
- Faster topic classification of publisher and competitor sites for planning.
- Business development director
- Quicker technology and company research before partner or client meetings.
- Data analyst
- Structured website data ready for analysis, with a clear record of each lookup.
Security and control
- Access is limited to the Klazify capabilities your workflow needs, using a scoped API key.
- Lookups that write to business systems or share results externally require a named approver.
- Every request and result is recorded in an audit log that your team can review.
- Technology and social findings are treated as indicators to verify, not as confirmed facts.
- Your API key is held in a secure vault and rotated according to your security policy.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host the Claude workflow in their chosen region, supporting their data protection expectations. Companies in India must consider the Digital Personal Data Protection Act, 2023, and we design flows that respect its requirements. Businesses in the UAE and Saudi Arabia are subject to local data protection laws, and we select a hosting region that meets their obligations. In every case, the hosting region is chosen to meet your legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Klazify MCP server do?
The Klazify MCP server lets Claude use Klazify's website classification and company data features. Claude can categorise a site by topic, retrieve company logos and social links, and analyse technology stacks for a URL. It acts as a secure bridge, so requests are made through your own Klazify account and limited to the access you set.
Is connecting Klazify to Claude secure?
Security depends on how the connection is set up. We store your API key in a secure vault, scope it to the features your workflow needs, and keep an audit log of every request. Consequential actions can require human approval, so Claude does not write or share data without your team's consent.
What can Claude do with Klazify once connected?
Claude can classify websites into topic categories, extract logos, list social profiles and summarise the technologies a site appears to use. It can process lists of URLs and present results in tables or summaries. Results are for review, and your team decides how they are used.
How long does setup take?
Many setups take a few weeks, from the free audit through testing to launch. The timeline depends on how many systems are involved and how much testing your data needs. We agree on a schedule during the audit so you know what to expect.
Which plan or permissions do I need?
You need an active Klazify account that issues an API key with access to the features you plan to use. Usage limits and costs are set by Klazify, so check your current account terms. During the audit we confirm what your key needs to cover before anything is connected.