CRM · LeadMagic + Claude
LeadMagic MCP with Claude: Enrich Leads and Find Prospects Faster
The short answer
Claude connects to LeadMagic through the Model Context Protocol, using an API key your organisation controls. Once connected, Claude can search people and companies, enrich lead profiles, find relevant job openings and retrieve advertising audiences. Your team asks in natural language, and Claude returns structured results for review.
What is LeadMagic?
LeadMagic is a data service that provides people, company, jobs, advertising and enrichment data. Sales teams use it to build richer lead profiles, while recruiters use it to discover candidates and understand which companies are hiring. Marketing teams can use its advertising data to define targeted audiences. It is typically used alongside a CRM or outreach tool, so that the information reaches the people who need it.
How Claude connects to LeadMagic through MCP
The Model Context Protocol, or MCP, is an open standard that lets Claude securely use other software. Think of it as a universal adapter between Claude and a tool. It lets Claude read information and take actions, and the organisation decides exactly what it is allowed to do.
Once LeadMagic is connected, Claude can typically search for people and companies, enrich a lead with fuller contact and company details, look up relevant job openings and retrieve advertising audiences. Your team can ask a question such as finding operations directors at mid-sized manufacturers in the UAE, and Claude carries out the lookup.
Access is controlled through the API key, and we set it up with least-privilege permissions so Claude only reaches the data it needs. Consequential actions, such as adding enriched contacts to a live campaign, can require a person to approve them first. Audit logs record what was accessed and when.
What you can automate
Lead enrichment before outreach
Sales reps often receive a list of names with little context. Claude can take each lead, pull company size, industry and role details from LeadMagic, and write a short profile. Reps start conversations with better information and spend less time on manual research.
Targeted prospect discovery
Sales leaders can describe their ideal customer in plain language, such as software firms with fifty to two hundred staff in Bangalore. Claude searches companies and people through LeadMagic and returns a shortlist that matches the brief, ready for review by the sales team.
Candidate sourcing for recruiters
Recruiters can ask Claude to find people with a particular background or to identify companies hiring for a certain role. The results help recruiters build a pipeline faster, while the final choice of who to contact stays with the recruiter.
Job market intelligence
Business development teams can use LeadMagic job data to spot companies that are expanding. Claude can summarise openings by company and role, helping leaders time their outreach around real signals of growth.
Advertising audience building
Marketing teams can retrieve advertising audiences described in natural language. Claude helps translate a campaign brief into the audience the team wants to reach, then passes the output to the campaign manager for approval.
An end-to-end workflow: New lead to qualified opportunity
TriggerA web form submission creates a new lead in the CRM
Claude receives the new lead's name, company and email from the CRM
Claude uses LeadMagic to enrich the person and company profile with role, company size and industry
Claude scores the lead against the ideal customer profile and writes a short summary
The summary and score are written back to the CRM record for the account owner
A sales rep reviews high-scoring leads and approves the outreach sequence
OutcomeSales reps receive enriched, prioritised leads with context already in the CRM, typically reducing manual research time and speeding up first contact.
How we set it up
Free automation audit
We review your sales and recruiting workflows and identify where enrichment and discovery would save the most time. You receive a clear recommendation at no cost.
Secure connection
We connect Claude to LeadMagic using your API key, stored securely with least-privilege access. You stay in control of the key at all times.
Workflow design
We design the end-to-end process across LeadMagic, your CRM and other systems such as Microsoft 365, agreeing where people approve actions.
Testing against real cases
We test the workflow against past leads and candidates to check accuracy and tune the scoring rules before anything goes live.
Launch, monitoring and training
We launch with monitoring and audit logs, then train your sales and recruiting teams so they use the new workflow confidently.
Who benefits
- Sales development representatives
- Start each conversation with a fuller profile, so less time goes on manual research.
- Account executives
- Receive prioritised leads that match the ideal customer profile.
- Recruiters and talent acquisition leads
- Build candidate pipelines faster while keeping final decisions in human hands.
- Marketing and RevOps leaders
- Define advertising audiences and keep CRM data consistent across teams.
Security and control
- Access uses an API key with least-privilege permissions, limited to the data Claude needs
- People approve consequential actions, such as outreach or updates to live campaigns
- Audit logs record what Claude accessed and when, supporting internal review
- Personal data is used only for the purposes your organisation has defined and documented
- Recruiting and outreach practices are reviewed against applicable employment and marketing rules
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom must follow their own privacy and marketing rules when using contact data, and we design workflows to reflect those obligations. In India, the Digital Personal Data Protection Act, 2023 governs how personal data is processed, and workflows are configured accordingly. Organisations in the UAE and Saudi Arabia must meet local data protection laws, and we choose a hosting region for the custom applications we build to meet your requirements. Results depend on your data and your compliance obligations, and we do not guarantee compliance outcomes.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the LeadMagic MCP server do?
The LeadMagic MCP server lets AI tools such as Claude connect to LeadMagic in a structured, secure way. It allows Claude to search people and companies, enrich lead profiles, find job openings and retrieve advertising audiences, using requests written in plain language. The server gives your organisation a controlled route into the data, rather than relying on manual copying and pasting.
Is connecting LeadMagic to Claude secure?
Security depends on how the connection is set up. We use your API key with least-privilege permissions, so Claude only reaches the data the workflow needs. Consequential actions can require human approval, and audit logs record activity. We also review data handling against your privacy obligations before launch.
What can Claude do with LeadMagic once connected?
Typically, Claude can search for people and companies, enrich lead records with fuller profile details, look up relevant job openings and retrieve advertising audiences. It can then summarise results, score leads against your criteria and write outputs back to your CRM, subject to the permissions you approve.
How long does setup take?
Timelines vary with the complexity of your workflow and the systems involved. A focused lead enrichment workflow is often simpler to set up than a multi-system process. After the free automation audit, we agree a timeline that includes design, testing, launch and team training.
Which plan or permissions do I need?
Generally, you need an active LeadMagic account with an API key that your organisation is permitted to use for the intended purposes. The permissions attached to that key determine what Claude can access. We recommend confirming your account type and key scope during the audit so the workflow is designed around what your subscription allows.