Marketing & Social Media · Linkly + Claude
Linkly MCP with Claude: Smarter Tracking Links and Campaign Reporting
The short answer
Claude works with Linkly through the Model Context Protocol, a secure standard that lets Claude use the tool with permissions you control. Once connected with an API key, Claude can create tracking links, manage smart redirects, add retargeting tags and analyse link performance from plain-English requests, with people approving consequential changes.
What is Linkly?
Linkly is a platform for creating and managing tracking links and smart redirects. Marketers and campaign teams use it to see how many people click a link, send visitors to different destinations based on rules, and add retargeting tags so advertising can reach people who showed interest. It suits teams that run many campaigns across email, social media and paid advertising and need consistent link management in one place.
How Claude connects to Linkly through MCP
The Model Context Protocol, or MCP, is an open standard that acts like a universal adapter between Claude and other software. It lets Claude use a tool securely, reading information and taking actions, with access the organisation sets. Where Linkly offers an MCP server or direct API access, Claude can use it in the same way a team member would, but through a conversation.
Once connected, Claude can typically help your team create tracking links with consistent naming, update smart redirect rules, attach retargeting tags to campaign links and pull summaries of link performance. A marketer could ask for the top performing links from last month and receive a clear summary in seconds rather than building a report by hand.
Permissions and approvals keep people in charge. Access is limited to the actions your team needs, usually through an API key that can be scoped and revoked. Changes that affect live campaigns, such as redirecting an existing link, can be set to require a person's approval before they take effect, and every action can be logged for review.
What you can automate
Campaign link creation at scale
A marketing lead planning a product launch can describe the campaign in a single request. Claude can generate a consistent set of tracking links for each channel, such as email, social and paid search, using a naming convention your team has agreed. This saves hours of manual setup and reduces the risk of mislabelled links that distort reporting.
Smart redirect management
Teams often need to send visitors to different pages depending on location, device or campaign stage. Claude can help draft and update redirect rules in plain English, then present the changes for approval before they go live. This lets operations staff adjust routing quickly without learning the platform's interface in detail.
Retargeting tag setup
Performance marketers can ask Claude to attach the correct retargeting tags to links used in a specific campaign. This helps ensure that visitors who clicked a link can be reached later by relevant advertising. Claude can also flag links that are missing tags, so no audience is lost.
Weekly performance summaries
Campaign managers spend time gathering click data from several sources. Claude can pull link performance figures from Linkly and produce a short weekly summary that highlights trends, underperforming links and changes from the previous period. The team can then focus on decisions rather than data collection.
Link audit and clean-up
Over time, organisations accumulate old or duplicate tracking links. Claude can review a list of links, identify those that are inactive, unnamed or inconsistent, and propose a clean-up plan. Staff confirm the list before anything is archived or changed.
An end-to-end workflow: Launch campaign tracking and reporting
TriggerA marketing manager submits a campaign brief in the team's project tool.
Claude reads the brief and lists the channels and destinations required.
Claude drafts tracking links with agreed naming conventions and proposes retargeting tags for each channel.
The manager reviews and approves the link set, and the links are created in Linkly.
The approved links and their details are recorded in the company's CRM campaign record in Microsoft 365 or the CRM in use.
After two weeks, Claude pulls click performance from Linkly and posts a summary to the campaign channel for the team.
OutcomeCampaign links are set up consistently and quickly, every link is traceable to a campaign record, and the team receives regular performance summaries without manual reporting effort. Actual time savings depend on the volume of campaigns and the existing processes.
How we set it up
Free automation audit
We review how your marketing and operations teams create links, route traffic and report on campaigns, then identify the workflows worth automating with Linkly and Claude.
Secure connection
We connect Claude to Linkly using the API key sign-in method, with access limited to the actions your workflows require. The key is stored securely and can be rotated or revoked at any time.
Workflow design
We design the end-to-end process across Linkly and your other systems, such as Microsoft 365, your CRM or project tools, and define which actions need a person's approval.
Testing and launch
We test the workflow against past campaigns to confirm accuracy, then launch with monitoring and audit logs so your team can see every action taken.
Team training
We train marketers and operations staff to use Claude with Linkly confidently, including how to review approvals and handle exceptions, and we agree ongoing support.
Who benefits
- Marketing managers
- Launch campaigns faster with consistent tracking links and clear performance summaries.
- Performance marketers
- Keep retargeting tags accurate across channels so audiences are not lost.
- Operations and marketing operations leads
- Maintain a clean, well-named library of links and reduce manual upkeep.
- Heads of department
- Receive regular, plain-language reporting without waiting for analyst time.
Security and control
- Use an API key with the narrowest access your workflows need, and rotate it on a regular schedule.
- Require human approval before changes that affect live campaigns or redirects.
- Keep audit logs of every action Claude takes in Linkly for review.
- Test workflows on non-live links before they are used in production campaigns.
- Restrict who in your organisation can approve changes and access the key.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can use Claude with Linkly under their existing privacy and marketing consent frameworks, and we design data handling to match. In India, workflows are built to meet the Digital Personal Data Protection Act, 2023, including purpose limitation and consent for personal data. For organisations in the UAE and Saudi Arabia, we align with local data protection laws. Claude can be hosted in India, the United States, the United Kingdom or the European Union, and we choose the hosting region to meet your requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Linkly MCP server do?
The Linkly MCP server, or direct API access, lets Claude use Linkly securely. Through it, Claude can typically create tracking links, manage smart redirects, add retargeting tags and read link performance. It acts as a secure bridge, so Claude works within the permissions you set rather than having open access to your account.
Is connecting Claude to Linkly secure?
Security depends on how the connection is set up. We use an API key with limited permissions, store it securely, and keep audit logs of actions. Changes that affect live campaigns can require approval. We also review your access settings before launch and recommend regular key rotation.
What can Claude do with Linkly once connected?
Typically, Claude can create tracking links, update smart redirect rules, add retargeting tags, audit existing links and summarise click performance. Users make these requests in plain English, and consequential actions can wait for a person to approve them before they take effect.
How long does setup take?
A simple connection can be configured in a few days once access is agreed. A full workflow, including design, testing against past campaigns, monitoring and team training, usually takes several weeks, depending on how many systems are involved and how complex your approval process is.
What plan or permissions do I need?
You need access to Linkly that allows you to generate an API key, and the key's permissions should match the actions you want Claude to perform. Your Linkly plan and account settings determine what is available, so we confirm these during the free automation audit.