Sales & Customer Support · Lusha + Claude
Lusha MCP with Claude: Faster Verified Lead Research for Sales Teams
The short answer
Claude connects to Lusha through the Model Context Protocol (MCP), a secure standard that lets Claude use the tool with permissions you control. Once connected, Claude can look up verified emails, retrieve phone numbers and research company profiles from a plain-English request, while your team approves any action that changes records.
What is Lusha?
Lusha is a B2B contact enrichment and prospecting platform. It provides verified business emails, phone numbers and company data so sales and go-to-market teams can find accurate lead information faster. Sales development representatives, account executives, revenue operations staff and marketing teams typically use it to build prospect lists, keep CRM records current and prepare for outreach.
How Claude connects to Lusha through MCP
The Model Context Protocol is an open standard that works like a universal adapter between Claude and other software. It lets Claude securely read information from a tool and take actions in it, using only the access your organisation chooses to grant. Lusha offers an MCP server and a direct API, and access is set up with an API key, so the connection is tied to your own account.
Once connected, Claude can typically enrich a contact list, find verified work emails for named people, retrieve phone numbers and research company profiles. A team member might simply ask for the decision-makers at a target account and receive structured results. Claude works from the data Lusha returns, so the answers reflect the source records rather than guesses.
Permissions and approvals keep people in charge. Access is limited to the functions you need, usually read-focused for research. Consequential actions, such as writing new contacts into your CRM or starting an outreach sequence, can require a person to review and confirm first. Activity can be logged so you can see what was requested and by whom.
What you can automate
Enriching a Prospect List Before Outreach
A sales development team uploads a list of target accounts. Claude asks Lusha for verified contact details and company information for each, then returns a cleaned list with gaps flagged. Reps start their day with records they can trust, and fewer bounced emails reach the inbox.
Account Research for Account Executives
Before a discovery call, an account executive asks Claude for a summary of a target company, its size and its likely decision-makers. Claude draws on Lusha's company profiles and contact data and produces a short brief. This typically saves time that would otherwise go on manual searches across several websites.
Keeping CRM Records Current
Revenue operations staff use Claude to check contacts in the CRM against Lusha data and identify records with outdated job titles or missing phone numbers. Proposed updates go to a reviewer for approval before anything is changed, which keeps the database accurate without blind overwrites.
Building Targeted Lists for Marketing Campaigns
A marketing manager describes an ideal customer profile in plain English, such as mid-sized logistics firms in the United Kingdom with a finance director. Claude uses Lusha to find matching companies and contacts and returns a list with the criteria clearly noted. Campaign planning becomes faster and more focused.
Preparing Territory Plans
A sales manager asks Claude to summarise contact coverage across a region, showing which accounts have verified decision-makers and which need research. The output helps managers allocate time and spot gaps in territory coverage before quarterly planning.
An end-to-end workflow: Trade Show Lead Qualification
TriggerA trade show badge scan list is uploaded to a shared folder after the event.
Claude reads the list of scanned leads and removes duplicates against the CRM.
Claude asks Lusha to verify emails and retrieve company details for each new lead.
Claude scores each lead by company size and job role against the team's ideal customer profile.
Claude creates draft contact records and flags incomplete entries for review.
A sales manager approves the qualified records, which are then written into Microsoft 365 contacts and the CRM with the assigned owner.
OutcomeTypically, follow-up begins within a day of the event, with a clean, prioritised list of leads and fewer manual data-entry hours for the team.
How we set it up
Free Automation Audit
We review how your sales and support teams currently find and update contacts, and identify the workflows where Lusha and Claude would save the most time.
Secure Connection
We connect Claude to Lusha through its MCP server or direct API using an API key tied to your account, with access limited to the functions the workflow needs.
Workflow Design
We design the end-to-end process across Lusha, your CRM, Microsoft 365 and other systems, deciding which steps run automatically and which need human approval.
Testing on Real Cases
We test the workflow against past leads and accounts, checking accuracy and edge cases before anything touches live records.
Launch and Training
We launch with monitoring and audit logs in place, then train your team on making requests, reviewing results and handling exceptions.
Who benefits
- Sales Leaders
- Clearer pipeline data and faster prospecting capacity across the team.
- Sales Development Representatives
- Less time searching for contact details and more time on outreach.
- Revenue Operations Teams
- Cleaner CRM records with reviewed, auditable updates.
- Marketing Managers
- Quicker creation of targeted lists built from clear customer criteria.
Security and control
- Use an API key scoped to the access your workflow needs, and rotate it on a regular schedule.
- Require human approval before any contact is written to the CRM or added to an outreach sequence.
- Keep audit logs of requests and changes so every action can be traced.
- Respect opt-out and consent obligations when using contact data for outreach.
- Test thoroughly on sample data before connecting live records.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom must follow their own rules on commercial email and data protection, including consent and opt-out requirements. In India, the Digital Personal Data Protection Act, 2023 governs how personal data is processed. Organisations in the UAE and Saudi Arabia must meet local data protection laws. We choose the hosting region for any custom application to match your legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Lusha MCP server do?
The Lusha MCP server lets Claude and other AI tools request contact enrichment, verified emails, phone numbers and company profiles from Lusha using natural language. It acts as a secure bridge, so Claude can carry out these lookups without your team copying data between screens. Access is controlled through the API key you provide.
Is connecting Lusha to Claude secure?
Connections use the Model Context Protocol and an API key tied to your own account. Access can be limited to specific functions, and activity can be logged. Security also depends on how the key is stored and who can use it, so we set up key management and access reviews as part of the project.
What can Claude do with Lusha once it is connected?
Typically, Claude can enrich contact lists, find verified work emails, retrieve phone numbers and research company profiles. It can summarise the results, compare them against your ideal customer profile and prepare updates. Consequential changes, such as writing to your CRM, can be set to require human approval before they happen.
How long does setup take?
Timelines depend on the complexity of the workflow and the systems involved. A single connection with a simple research workflow can often be set up quickly, while multi-system workflows with CRM updates and approval steps take longer. We confirm a realistic timeline during the free automation audit.
Which plan or permissions do I need to use Lusha with Claude?
Generally, you need an active Lusha account with API access enabled and an API key that your administrator can generate and manage. The exact plan and permissions depend on your Lusha subscription, so please confirm your account's API access with your Lusha administrator. We will check this with you during the audit.