Data & Analytics · Particl MCP + Claude
Particl MCP with Claude: Read-Only Market Intelligence for Pricing and Sales Decisions
The short answer
Claude connects to Particl through MCP, the Model Context Protocol. Once connected, Claude can ask Particl for company profiles, product pricing comparisons, sales estimates and marketing activity, then explain the results in plain language. Access is read-only and sign-in uses OAuth.
What is Particl MCP?
Particl is a market intelligence service that provides authorised company and product data. Commercial, pricing and marketing teams use it to see how competitors and products are positioned in the market. It gives timely information about pricing, sales and marketing activity, so teams can make decisions based on current data rather than guesswork. Particl MCP and its direct API let your own systems and assistants ask for this information.
How Claude connects to Particl MCP through MCP
MCP, the Model Context Protocol, is an open standard that lets Claude securely use other software. Think of it as a universal adapter between Claude and a tool. Once Particl is connected, Claude can ask questions of Particl in everyday language, and receive the answers back in a form it can read and explain.
Once connected, Claude can fetch company profiles, compare product pricing across sources, look up sales estimates and surface recent marketing activity. Because Particl MCP is read-only, Claude can look at market data but cannot change anything in the service or in your other systems.
Your organisation controls which people and teams can use the connection. Sign-in uses OAuth, so access is granted through your own account rather than shared passwords. Access is kept to the minimum needed, and people review the outputs before they are used for pricing or strategy decisions.
What you can automate
Competitor price tracking
A pricing manager asks Claude to compare the current prices of a set of competing products. Claude pulls the pricing data from Particl, lays out the differences in a simple table and highlights where your prices sit above or below the market. The pricing team reviews the findings before changing any list prices.
Sales estimate reviews for account planning
A sales leader preparing quarterly plans asks Claude for sales estimates on the main competitors in a category. Claude summarises the estimates, notes the trend over recent periods and flags any companies that are growing quickly. The findings feed into territory planning and target setting.
Marketing activity monitoring
A marketing lead wants to know what rivals are promoting this month. Claude retrieves recent marketing activity for the companies on the watch list and groups it by theme, such as new launches, campaigns or messaging changes. The team uses the summary in weekly planning meetings.
Company profile research before partnerships
A business development executive is considering a supplier or partner. Claude fetches the company profile from Particl and presents the key facts in a short brief. The executive uses this as a starting point for due diligence, alongside the organisation's own checks.
Market briefings for leadership
A strategy team needs a regular overview of the market for the leadership meeting. Claude gathers pricing, sales and marketing signals for the defined set of companies and turns them into a short written briefing. Analysts check the figures before the briefing is circulated.
An end-to-end workflow: Weekly competitor pricing and marketing brief
TriggerEvery Monday morning, a scheduled request is raised for the commercial team's watch list of competitors.
Claude retrieves current company profiles and product pricing for each competitor on the list from Particl.
Claude compares those prices with your own price list, which it reads from your product catalogue in Microsoft 365 or your ERP system.
Claude pulls recent sales estimates and marketing activity for the same companies.
Claude drafts a short brief that highlights price gaps, notable campaigns and changes in estimated sales.
A pricing analyst reviews the draft and adds context before it is shared with the commercial team.
OutcomeThe commercial team starts each week with a consistent, reviewed view of the market. Pricing reviews are faster and better grounded, and the analyst's time goes into judgement rather than data gathering. Results are typical and indicative and will depend on your data and processes.
How we set it up
Free automation audit
We begin with a free audit to identify which pricing, sales and marketing questions are worth automating, and which competitors and products matter most to your team.
Secure connection with OAuth
We connect Claude to Particl MCP using OAuth sign-in, through an account your organisation controls. Access is set up with the least privilege needed and is read-only.
Workflow design
We design the end-to-end workflow across Particl and your other systems, such as Microsoft 365, your CRM or ERP. People are kept in the loop for any decision that affects prices or strategy.
Testing with real cases
We test the workflow against real past questions and reports from your team, check the outputs for accuracy and tune the prompts and summaries.
Launch, monitoring and training
We launch with audit logs and monitoring in place, then train your team on how to use the workflow, how to review outputs and what to do when something looks wrong.
Who benefits
- Pricing manager
- Faster, well-organised comparisons of competitor prices, with clear flags where your prices sit out of line.
- Sales leader
- Summaries of sales estimates and trends that support territory planning and target setting.
- Marketing lead
- A regular view of competitor campaigns and messaging, grouped by theme for planning meetings.
- Strategy or business development executive
- Quick company profiles and market briefings to support research before partnerships and decisions.
Security and control
- Read-only access: Claude can look at Particl data but cannot change anything in the service or in your systems.
- OAuth sign-in through your own account, with access granted and revoked by your organisation.
- Least-privilege permissions, limited to the data each team needs.
- People review outputs before pricing, sales or strategy decisions are made.
- Audit logs and monitoring so you can see how the connection is used.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can use the connection with their own data governance rules in place. In India, data is handled in line with the Digital Personal Data Protection Act, 2023. In the UAE and Saudi Arabia, organisations work within local data protection laws. We choose the hosting region for any custom application to meet your requirements, whether India, the United States, the United Kingdom or the European Union.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Particl MCP server do?
The Particl MCP server gives Claude a secure way to ask Particl for market intelligence. Through it, Claude can fetch company profiles, compare product pricing, look up sales estimates and surface marketing activity. The server is read-only, so it provides information but does not change any data.
Is Particl MCP secure to connect to Claude?
Security depends on how the connection is set up. Sign-in uses OAuth through an account your organisation controls, access is limited to the minimum needed, and the service is read-only. Audit logs and monitoring help you see how the connection is used.
What can Claude do with Particl once connected?
Claude can answer natural language questions about company profiles, product pricing, sales estimates and marketing activity. It can compare figures, summarise trends and draft briefings. It cannot modify information in Particl or your other systems.
How long does setup take?
Timelines vary with the number of workflows and the systems involved. A focused connection with a single workflow is often quick to set up, while a broader programme across several teams takes longer. We confirm the timeline after the free automation audit.
Which plan or permissions do I need?
You need an active Particl account with access to the data your team wants to use, and permission from your organisation to connect it. The exact access depends on your Particl agreement and your internal approval process, which we can help you check during the audit.