Advertising & Marketing · Proofly + Claude
Proofly MCP with Claude: Turn Customer Activity into Website Trust and Conversions
The short answer
Claude works with Proofly through the Model Context Protocol, an open standard that lets Claude securely read and use the tool. Once connected with an API key, Claude can fetch recent customer activity, display notifications, trigger proof campaigns and adjust notification settings, all from natural language instructions your team controls.
What is Proofly?
Proofly is a social proof platform that shows real-time notifications of customer activity on a website, such as recent purchases or sign-ups. Marketing teams, e-commerce managers and growth leads use it to build trust and urgency with visitors. The aim is simple: when people see others acting, they feel more confident taking the next step themselves.
How Claude connects to Proofly through MCP
The Model Context Protocol, or MCP, is an open standard that lets Claude use other software securely. Think of it as a universal adapter between Claude and the tool. Proofly offers its own MCP server, and a direct API is also available. Your organisation controls exactly what Claude is allowed to access.
Once connected, Claude can typically read recent customer activity, display notifications, trigger proof campaigns and review or update notification settings. A marketing manager could ask, in plain English, for last week's most recent orders to be shown on a product page, and Claude would carry out the request within the permissions granted.
Permissions and approvals keep people in charge. The API key can be scoped to the access your team needs, and consequential changes such as launching a campaign can be set to require human sign-off before they go live. Every action can be logged so you can see what Claude did and when.
What you can automate
Refresh proof campaigns on key pages
Claude can review recent customer activity and suggest which notifications suit each landing page. A marketer can ask for purchase alerts on a seasonal collection, and Claude prepares the campaign for approval. This keeps social proof relevant without manual updates every week.
Answer questions about recent activity
Team members often need a quick view of what customers have been doing. Claude can fetch recent activity from Proofly and summarise it in plain English, such as how many sign-ups came from a campaign this week. Managers get answers in seconds rather than waiting for a report.
Adjust notification settings by request
Changing display timing, frequency or wording usually means logging into a dashboard. With Claude connected, a team lead can describe the change in a sentence and have it applied within approved limits. This saves time for busy e-commerce and growth teams.
Run timed campaigns around launches
For a product launch or flash sale, Claude can trigger proof campaigns at the right moment. The team defines the window and the messages, and Claude schedules and starts them. Approval steps ensure nothing goes live without a person checking it first.
Support site owners who are not technical
Smaller businesses often lack a dedicated developer. With Claude connected to Proofly, a store owner can manage social proof through simple instructions. The consultancy sets up the access and safeguards so the owner can work confidently without touching code.
An end-to-end workflow: Weekly social proof refresh for an online store
TriggerEvery Monday morning, or when a new product collection goes live
Claude fetches the past week's recent customer purchases from Proofly
It checks stock levels and the active product list in the store's inventory system
Claude drafts a set of purchase notifications for the new collection and flags any items that are low in stock
The marketing manager reviews and approves the campaign in a single message
Claude triggers the approved campaign in Proofly and records the change in the audit log
OutcomeProduct pages stay current with fresh, accurate social proof, and the marketing team spends minutes rather than hours on the weekly update. Typical results depend on your site and traffic, and the consultancy will measure impact during your pilot.
How we set it up
Book a free automation audit
We review how your team currently uses Proofly and identify the workflows worth automating, such as campaign refreshes and reporting questions.
Generate a scoped API key
Your Proofly account holder creates an API key with the access level the agreed workflows need. We use this key as the sign-in method, so access stays limited and can be revoked at any time.
Connect Claude to Proofly
We connect Claude to Proofly through its MCP server or direct API, configure the permissions and link the other systems in the workflow, such as your inventory or CRM tools.
Design approvals and test against real cases
We set up human sign-off for consequential actions and test the workflow against past campaigns and activity data to confirm the output is accurate.
Launch, monitor and train your team
We go live with audit logging and monitoring in place, then train your marketing and operations staff on how to make requests and review results.
Who benefits
- Marketing managers
- Keep social proof fresh across key pages without weekly manual updates.
- E-commerce and growth leads
- Launch timed campaigns around sales and launches with approval built in.
- Operations and store owners
- Get quick answers about recent activity without digging through dashboards.
- IT and department heads
- Control access with a scoped API key and review every action in the audit log.
Security and control
- API keys are scoped to the minimum access each workflow needs and can be revoked at any time.
- Consequential changes, such as launching campaigns, require named human approval before they go live.
- Every action Claude takes is logged so your team can review what happened and when.
- Sensitive customer details are limited to what the display requires, and data handling follows your agreed policies.
- Workflows are tested against real past cases before launch and monitored afterwards.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host the workflow in the region that suits their data policies, with access governed by their own privacy rules. In India, deployments are designed to meet the Digital Personal Data Protection Act, 2023. For organisations in the Middle East, including the UAE and Saudi Arabia, we align with local data protection laws, and hosting region is chosen to meet your specific legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Proofly MCP server do?
The Proofly MCP server lets Claude and other AI tools connect to your Proofly account in a structured, secure way. Through it, Claude can display notifications, fetch recent customer activity, trigger proof campaigns and manage notification settings. You can also use Proofly's direct API if that suits your setup better.
Is connecting Proofly to Claude secure?
Security depends on how access is set up. We use an API key scoped to the minimum access each workflow needs, keep consequential actions behind human approval and log every action. Access can be revoked at any time, so you stay in control of what Claude can see and do.
What can Claude actually do with Proofly?
Once connected, Claude can typically fetch recent customer activity, display notifications, trigger proof campaigns and review or change notification settings. These capabilities are described in general terms, and the exact scope depends on the access you grant and the workflows we design together.
How long does setup take?
Many straightforward setups can be completed within a few weeks, including the audit, connection, testing and team training. More complex workflows that link several systems, such as inventory or CRM tools, take longer. We confirm a timeline during your free automation audit.
Which Proofly plan or permissions do I need?
You need a Proofly account that allows API access, and the account holder must generate an API key. The key's permissions determine what Claude can do, so we recommend setting them to the minimum your workflows require. Your Proofly account terms apply, and we will confirm the requirements during the audit.