Marketing & Social Media · Rafflys + Claude
Rafflys MCP with Claude: Run Giveaways and Pick Winners Through Plain-English Commands
The short answer
Claude connects to Rafflys through the Model Context Protocol (MCP) or the Rafflys API, using an API key for sign-in. Once connected, Claude can launch giveaways, manage entries, select winners and analyse campaign results from plain-English requests. Each action runs with the permissions the organisation sets, so the marketing team stays in control.
What is Rafflys?
Rafflys is a giveaway and contest platform used by brands and marketing teams to reward their audiences and grow social reach. It handles the mechanics of running a contest, including collecting entries, applying rules and choosing winners fairly. Marketing managers, social media teams, community managers and agencies typically use it to run campaigns that encourage followers to engage, share and join in.
How Claude connects to Rafflys through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude securely use other software by reading information and taking actions, with permissions the organisation controls. Think of it as a universal adapter between Claude and the tool. Rafflys offers its own MCP route, and an API key provides the sign-in, so Claude can work with the platform in a controlled way.
Once connected, Claude can typically check active giveaways, review how many entries have come in, look up entry details, draft giveaway descriptions and summarise how a campaign performed. A team member might ask, in plain English, for a summary of last week's contest, and Claude would pull the figures from Rafflys and present them clearly.
Permissions and approvals keep people in charge. Access is limited to the actions the team allows, so Claude can be restricted to reading data or to creating drafts only. Consequential steps, such as publishing a live giveaway or confirming a winner, can require a person to approve them first, and every action can be recorded in an audit log.
What you can automate
Launching a Social Media Giveaway
A brand wants to celebrate a product anniversary with a prize draw. The marketing manager describes the prize, entry rules and closing date to Claude, which prepares the giveaway details in Rafflys for review. Once a team member approves the draft, the campaign goes live. This saves hours of setup and keeps the rules consistent across channels.
Monitoring Entries in Real Time
During a busy campaign, a community manager wants to know whether entries are on track. Claude can check entry counts and highlight unusual spikes or drops, so the team can respond quickly. For example, if entries fall sharply after a post goes out, the team can adjust its promotion the same day.
Selecting Winners Fairly
When a contest closes, the team needs a transparent and documented winner selection. Claude can help organise the eligible entries and prepare the selection run in Rafflys. A supervisor then reviews the result and confirms the winners, which creates a clear record that the draw followed the published rules.
Reporting on Campaign Results
At the end of each quarter, a head of marketing needs to show what giveaways achieved. Claude can gather results across campaigns, compare entries, reach and engagement, and produce a short written report. This turns hours of spreadsheet work into a summary that leadership can read in minutes.
Drafting Consistent Contest Content
Agencies running contests for several clients often struggle to keep rules and wording consistent. Claude can draft giveaway terms, entry instructions and announcement posts based on each client's brand guidelines. A human reviews every draft before it reaches the public, protecting the brand's voice and legal wording.
An end-to-end workflow: Summer Campaign Giveaway with Customer Follow-Up
TriggerA marketing manager asks Claude to launch a summer giveaway for a retail brand.
Claude drafts the giveaway details, including prize, entry rules and closing date, and creates a draft campaign in Rafflys.
The marketing manager reviews and approves the draft, and the campaign goes live.
Claude monitors entry numbers and flags any day when entries fall below the expected level.
When the contest closes, Claude prepares the winner selection in Rafflys and a supervisor confirms the result.
Claude records the winners in the company's CRM, so the customer team can send prize notifications and a follow-up offer.
Claude produces a campaign summary for the leadership team.
OutcomeThe brand runs a consistent, well-documented giveaway, moves winner details into its customer records without manual re-entry, and gives leadership a clear view of results. Outcomes like these are typical and depend on each campaign.
How we set it up
Free Automation Audit
We review your current giveaways, social channels and reporting to identify the workflows worth automating with Rafflys and Claude. You leave with a clear plan and no obligation.
Secure API Key Connection
We connect Claude to Rafflys using the API key sign-in method. The key is stored securely and access is limited to the actions your team approves, following least-privilege principles.
Workflow Design
We map the end-to-end process across Rafflys and your other systems, such as Microsoft 365, your CRM or your ticketing tool. We agree which steps Claude can take alone and which need human approval.
Testing Against Real Campaigns
We test the workflow against your past giveaways to confirm that entries, rules and winner records behave as expected before anything goes live.
Launch, Monitoring and Training
We launch with audit logs and monitoring in place, then train your marketing and operations teams to use Claude confidently and to review its outputs.
Who benefits
- Marketing Manager
- Launches and monitors giveaways faster, with consistent rules and clear campaign reporting.
- Social Media Lead
- Keeps entry numbers and engagement under control during busy promotions.
- Agency Account Director
- Runs contests for several clients with consistent drafts and transparent winner records.
- Operations or Compliance Lead
- Gains an audit trail of actions and confirmed winners, with human approval on key steps.
Security and control
- Access is limited to the actions your team approves, with separate permissions for reading data and making changes.
- Publishing a live giveaway and confirming winners require a named person's approval.
- Every action Claude takes is recorded in an audit log that your team can review.
- API keys are stored securely and can be rotated or revoked at any time.
- Contest terms are reviewed by your team before publication to protect brand and legal wording.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom need contests that follow promotional rules and personal data protection requirements. In India, the Digital Personal Data Protection Act, 2023 governs how entrant data is handled. Businesses in the UAE and Saudi Arabia must also meet their local data protection laws when running giveaways. We choose a hosting region for your Claude deployment, in India, the United States, the United Kingdom or the European Union, to match your requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Rafflys MCP server do?
The Rafflys MCP server lets Claude work with the Rafflys platform through a standard, secure connection. Once connected, Claude can read campaign information and carry out approved actions, such as preparing giveaways, managing entries and reviewing results. It acts as a secure bridge, so your team can use plain-English instructions instead of navigating every screen.
Is connecting Claude to Rafflys secure?
Security depends on how the connection is set up. We use API key sign-in, store the key securely, and limit access to only the actions your team approves. Consequential steps can require human approval, and all activity can be logged. We also review your data protection obligations before launch.
What can Claude do with Rafflys once it is connected?
Typically, Claude can check active giveaways, review entry counts, look up entry details, draft giveaway descriptions and summarise campaign performance. The exact capabilities depend on the permissions you grant. We set these up during the audit so Claude only does what your team needs.
How long does setup take?
Setup time depends on how many campaigns you run and how many other systems you want to connect. Many organisations complete the audit, connection, testing and launch within a few weeks. We confirm a realistic timeline during the free automation audit, once we understand your workflows.
Which plan or permissions do I need?
You need an active Rafflys account and an API key with the permissions your workflows require. Generally, read-only access is enough for reporting, while creating or publishing campaigns needs broader permissions. We advise on the appropriate level during the audit, so you do not grant more access than necessary.