Data & Analytics · Simple analytics + Claude
Simple Analytics MCP with Claude: Automate Privacy-Friendly Traffic Reporting
The short answer
Claude works with Simple Analytics through the Model Context Protocol (MCP), a secure standard that lets Claude read data from the tool and take approved actions. Once connected with an API key, Claude can retrieve visitor statistics, check pageview trends and prepare reports from plain-English questions.
What is Simple analytics?
Simple Analytics is a web analytics platform that shows how people use a website without using cookies or trackers. It gives straightforward insights such as visitors, pageviews and referral sources, and respects visitor privacy. Marketing teams, website owners, product managers and content publishers use it to understand traffic without the consent banners and complexity of heavier analytics tools.
How Claude connects to Simple analytics through MCP
The Model Context Protocol is an open standard that lets Claude use other software securely. Think of it as a universal adapter between Claude and the tool. Simple Analytics offers an MCP connection alongside its direct API, so Claude can request the information it needs in a structured way.
Once connected, Claude can read visitor statistics, monitor pageview figures and analyse traffic trends. A manager can ask a question such as how traffic to the pricing page changed after last month's campaign, and Claude gathers the figures and explains the answer in plain English.
Permissions and approvals keep people in charge. Access is limited to what the organisation chooses, typically read-only for reporting. Scheduled reports or any action that changes settings can be routed through a person for review, and every request can be logged for audit.
What you can automate
Weekly traffic summaries for leadership
Each week, Claude can gather visitor and pageview figures and write a short summary covering the main changes, top pages and notable sources. Leaders receive a clear picture without logging in to a dashboard or building spreadsheets by hand.
Campaign performance questions
A marketing lead can ask how a campaign affected traffic to a landing page. Claude compares the periods, highlights the referral sources that changed and explains the result in everyday language, helping teams decide where to spend their next budget.
Content performance review for publishers
Editors can ask which articles drew the most visitors this quarter and which ones lost ground. Claude can group the results by topic or author, helping the editorial team plan future content around what readers actually visit.
Early warning on unusual drops
Operations or web teams can have Claude check pageview trends on a regular schedule and flag sharp falls on key pages. This helps the team spot a broken page or a faulty release sooner, rather than days later.
Monthly reporting for clients or departments
Agencies and internal teams can automate the preparation of monthly traffic reports. Claude gathers the figures, drafts commentary and leaves the final review and sign-off to a named person before anything is shared.
An end-to-end workflow: Automated monthly website performance report
TriggerThe first working day of each month, or a manager asking for a report on demand.
Claude retrieves visitor and pageview statistics for the previous month from Simple Analytics.
Claude compares the figures with the prior month and flags pages with the largest changes.
Claude reads the campaign calendar from the team's Microsoft 365 shared folder to note which campaigns ran.
Claude drafts a short report with headline numbers, key changes and suggested follow-up questions.
The marketing manager reviews and approves the draft, and it is sent to the leadership team through Microsoft 365.
OutcomeLeaders receive a consistent monthly report in a fraction of the usual preparation time, and the marketing team spends its effort on decisions rather than data gathering. Typical results vary by organisation.
How we set it up
Free automation audit
We review how your team reports on website traffic today and identify the reports and questions worth automating. You leave with a clear list of priorities and an honest view of what is practical.
Secure connection with an API key
Simple Analytics is connected using an API key, which we store securely and scope to the access your team needs. We set up the MCP connection or direct API link so Claude can retrieve the statistics you approve.
Workflow design
We design the reporting workflow across Simple Analytics and your other systems, such as Microsoft 365, deciding which steps run automatically and which need a person to approve them.
Testing against real past reports
We test the workflow using last quarter's real figures and reports to confirm the numbers match and the summaries are accurate before anything goes live.
Launch, monitoring and training
We launch with monitoring and audit logs, then train your team to ask questions, review outputs and manage access. Support continues after launch so the workflow keeps working as your needs change.
Who benefits
- Marketing managers
- Faster answers about campaign performance and traffic sources, without waiting for a manual report.
- Website and product owners
- Early visibility of pageview changes, helping them spot problems on key pages sooner.
- Editorial teams
- Clear insight into which content attracts readers, guiding future planning.
- Heads of operations and IT
- Consistent, auditable reporting with controlled access and no unnecessary tracking added to the website.
Security and control
- Access is scoped to the minimum your team needs, typically read-only for reporting.
- The API key is stored securely and can be rotated or revoked at any time.
- People approve reports before they are shared outside the team.
- Every request made through Claude can be logged for audit and review.
- Hosting region is chosen to meet your data requirements, and the workflow is tested before launch.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can use this workflow with their own data handling policies in place. In India, the workflow is designed to support obligations under the Digital Personal Data Protection Act, 2023. Organisations in the United Arab Emirates and Saudi Arabia can align the setup with local data protection laws. Claude can be hosted in India, the United States, the United Kingdom or the European Union, and the hosting region is chosen to meet your requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Simple Analytics MCP server do?
The Simple Analytics MCP server gives AI tools such as Claude a structured way to request website statistics. It lets approved software retrieve visitor figures and pageview data, so questions can be answered in plain language rather than by navigating a dashboard. It typically focuses on reading information for reporting and analysis.
Is connecting Simple Analytics to Claude secure?
The connection uses an API key that is stored securely and limited to the access you approve. Permissions can be restricted to reading data, and every request can be logged. People remain in control of what is shared and when, and the setup is reviewed before launch.
What can Claude do with Simple Analytics once connected?
Claude can retrieve visitor statistics, check pageview trends, compare periods and summarise traffic sources. It can then draft reports or flag unusual changes. For example, a manager can ask how traffic changed after a campaign and receive a clear explanation with the supporting figures.
How long does the setup take?
Timelines depend on how many reports and systems are involved. A focused reporting workflow is often set up in a few weeks, including the free audit, secure connection, testing against real past reports and team training. We confirm the timeline during the audit.
Which plan or permissions do I need?
You need an active Simple Analytics account and an API key with the access your team requires. Requirements can vary, so we check your current account and permissions during the free audit and recommend the least-privilege setup for your reporting needs.