Marketing & Social Media · Spotlightr + Claude
Spotlightr MCP with Claude: Turn Video Viewer Data Into Leads and Action
The short answer
Claude works with Spotlightr through the Model Context Protocol, an open standard that lets Claude securely read and act within the tool. Once connected with an API key, Claude can fetch video analytics, capture new leads, update contact engagement records and help share video content, with permissions your organisation controls.
What is Spotlightr?
Spotlightr is a video hosting and streaming platform with built-in lead capture and engagement tracking. Marketing teams use it to host branded videos, place forms around them, and see how viewers watch. Sales and marketing operations teams use its data to understand which prospects are engaged and which content is working. It suits businesses that rely on video for training, product demonstrations, webinars and campaigns.
How Claude connects to Spotlightr through MCP
The Model Context Protocol, or MCP, is an open standard that acts like a universal adapter between Claude and other software. It lets Claude use a tool securely, reading information and taking actions with permissions the organisation sets. Spotlightr offers an MCP connection alongside its direct API, so Claude can work with your account in a structured way.
Once connected, Claude can typically fetch analytics on how viewers engage with your videos, capture new leads from viewer activity, and update contact records with engagement details. It can also help automate video content sharing when you describe what you want in plain language, such as sharing a new training video with a specific group.
Access is controlled through the API key you provide, and we set up least-privilege access so Claude only reaches what the workflow needs. Consequential actions, such as sending content to external audiences or overwriting contact data, can require a person's approval before they run. Your team stays in charge at every step, and audit logs record what Claude did.
What you can automate
Weekly engagement reporting
Claude pulls viewing analytics for the videos your team published that week and summarises which ones held attention and where viewers dropped off. Marketing leads receive a short written report with recommended next steps, saving hours of manual dashboard review each week.
Lead capture from video viewers
When a viewer completes a gated form placed around a video, Claude can help capture the new lead and check it against existing records. This keeps your lead pipeline clean and ensures sales teams see fresh, qualified prospects without manual data entry.
Contact engagement updates
Claude can update contact records with details such as videos watched and percentage viewed. Sales representatives then see which prospects engaged with a product demonstration before a call, helping them tailor conversations to real interest.
Training video distribution
HR or training managers can describe in plain language which new onboarding video should reach which team. Claude prepares the sharing step, and a manager approves it before access is granted, reducing admin time for busy teams.
Campaign performance reviews
Before a monthly review, Claude compiles analytics across several campaign videos and highlights patterns, such as which topics or lengths retain viewers. Department heads walk into meetings with clear evidence rather than raw numbers.
An end-to-end workflow: Webinar follow-up and sales handover
TriggerA live product webinar hosted on Spotlightr ends.
Claude fetches attendance and viewing analytics for the webinar recording.
Claude identifies viewers who watched more than half the session and captures them as leads.
Claude updates each contact in the CRM with their engagement level and the sections they watched.
A marketing manager reviews the shortlist and approves the handover to sales.
Claude drafts a summary for each assigned sales representative, listing the prospect's interests.
Claude logs the handover and records the outcome in the audit trail.
OutcomeSales teams receive a prioritised, well-informed list of engaged prospects within hours of the webinar ending, instead of days of manual follow-up. Results vary by business, but this typically shortens response time to warm leads.
How we set it up
Free automation audit
We review how your team uses Spotlightr today and where video data gets lost or delayed. We identify the workflows worth automating and agree on the outcomes that matter most.
Secure connection
We connect Claude to your Spotlightr account using your API key, stored securely and scoped to least-privilege access. Where useful, we also configure the MCP connection for structured access.
Workflow design
We design the end-to-end flow across Spotlightr and your other systems, such as your CRM or Microsoft 365, and decide which actions need human approval.
Testing and launch
We test the workflow against real past videos and contact records, then launch with monitoring and audit logs turned on so every action can be reviewed.
Team training
We train your marketing, sales and operations staff on how to use Claude with Spotlightr, what to approve, and how to handle exceptions. Ongoing support is available as your needs grow.
Who benefits
- Marketing managers
- Faster, clearer reporting on which videos attract and hold viewers, without manual dashboard work.
- Sales directors
- Warm, engagement-scored leads reach the team quickly, with context on what each prospect watched.
- Operations and IT heads
- Controlled, auditable automation that connects video data to existing systems under clear permissions.
- Training and HR leads
- Simpler distribution of learning videos to the right people, with approvals built in.
Security and control
- Access uses an API key scoped to least-privilege permissions, limited to what each workflow needs.
- People approve consequential actions, such as sharing content externally or overwriting contact records.
- Audit logs record what Claude accessed and changed, supporting internal review.
- Test environments are used before any workflow touches live contact data.
- Viewer data is handled according to your own privacy policies and applicable law.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can have their Claude workflows hosted in those regions to align with local data expectations. Businesses in India must consider the Digital Personal Data Protection Act, 2023, when handling viewer data, and we configure workflows accordingly. Companies in the UAE and Saudi Arabia operate under their own data protection laws, and we choose a hosting region that helps meet those requirements. Hosting location is selected during design to match your compliance needs.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Spotlightr MCP server do?
The Spotlightr MCP server gives Claude a structured, secure way to work with your Spotlightr account. Through it, Claude can typically fetch video analytics, capture leads, update contact engagement and help share video content. It acts as a standard bridge, so the connection is consistent and controlled by the permissions you set.
Is connecting Spotlightr to Claude secure?
Security depends on how the connection is set up. We use an API key with least-privilege access, so Claude only reaches what a workflow requires. Consequential actions can require human approval, and audit logs record activity. We also test before launch and review settings with your IT team.
What can Claude do with Spotlightr once connected?
Claude can typically read analytics on video views and engagement, capture new leads from viewer activity, update contact records and assist with sharing videos. You describe the task in natural language, and Claude carries out the steps within the permissions you have granted.
How long does setup take?
Setup time depends on how many systems are involved and how complex the workflow is. A single, focused connection can often be live within a few weeks, including testing and team training. We confirm a realistic timeline during the free automation audit.
What account access or permissions are needed?
Connection uses an API key from your Spotlightr account, so you need an account where you can generate or authorise that key. We recommend a dedicated key with the narrowest permissions the workflow needs. Our team will confirm the specific requirements for your plan during the audit.