Sales & Customer Support · Emelia + Claude
Emelia MCP with Claude: Faster B2B Prospecting and Outreach
The short answer
Claude connects to Emelia through the Model Context Protocol (MCP), an open standard that acts as a secure adapter between the two. Once connected, Claude can help find prospects, draft and launch outreach campaigns, and check results, using an API key that your organisation controls and can revoke at any time.
What is Emelia?
Emelia is an all-in-one B2B prospecting platform. It supports cold-email campaigns, LinkedIn outreach and prospect research, helping teams find, engage and warm up leads. It is typically used by sales development representatives, founders, growth teams and agencies who run outbound campaigns and want to reach the right buyers with less manual effort.
How Claude connects to Emelia through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude use other software securely. Think of it as a universal adapter between Claude and a tool like Emelia. Your organisation decides what Claude is allowed to see and do, and the connection can be switched off at any time.
Once Emelia is connected, Claude can typically read campaign information, look at lead lists and report on outreach activity. It can also carry out actions such as preparing new cold-email sequences, scraping fresh leads and launching LinkedIn outreach, all from plain-language instructions your team writes.
Permissions and approvals keep people in charge. We connect Claude using Emelia's API key with least-privilege access, so it only reaches what the workflow needs. Consequential actions, such as sending a new campaign to a large list, can require a named person to approve them first, and every action is logged for review.
What you can automate
Building targeted prospect lists
A sales development representative describes the ideal buyer, such as operations directors at mid-sized logistics firms in the UK. Claude uses Emelia's research tools to gather matching leads and presents a clean list for review, saving hours of manual searching each week.
Drafting cold-email sequences
A marketing lead asks Claude to write a short, three-step email sequence for a new product launch. Claude drafts the messages in the company's tone, and the team reviews and refines them before anything is loaded into Emelia for sending.
Coordinating LinkedIn outreach
A business development manager wants to reach decision makers on LinkedIn before a cold email goes out. Claude helps plan the outreach order and prepares connection messages, so the warm-up happens in a consistent, sensible sequence.
Reviewing campaign performance
A growth manager asks Claude each Monday how last week's campaigns performed. Claude summarises open, reply and meeting-booked trends from Emelia and highlights which messages or audiences need attention, so the team can act quickly.
Keeping lead data tidy
An operations coordinator asks Claude to remove duplicate contacts and flag records that look incomplete before a new campaign starts. This helps protect sender reputation and keeps outreach relevant to the right people.
An end-to-end workflow: Qualified lead to CRM and meeting booking
TriggerA sales director sends Claude a request on Monday morning to find and contact 200 new prospects in a target segment.
Claude uses Emelia to research and scrape new leads that match the agreed criteria, then removes duplicates.
Claude drafts a three-step cold-email sequence and a LinkedIn connection note for the segment.
The sales director reviews and approves the messages before Emelia launches the campaign.
Claude tracks replies and passes interested contacts, with notes, into the company's CRM record for each account.
Claude creates follow-up tasks for the sales team in the CRM and flags meeting requests for the calendar owner.
OutcomeSales teams typically spend less time on list building and manual data entry, and reply handling becomes faster and more consistent. Results vary with market, offer and list quality.
How we set it up
Free automation audit
We review your current outbound process, lead sources and team workload with you at no cost. Together we identify the workflows where Emelia and Claude can save the most time.
Secure connection with an API key
We set up the connection to Emelia using your API key, stored securely and scoped to the least access the workflow needs. Your team keeps control of the key and can rotate or revoke it at any time.
Workflow design across your systems
We design the end-to-end process linking Emelia with your CRM, Microsoft 365 or other tools, and agree which actions require human approval before anything is sent.
Testing and launch with monitoring
We test the workflow against past campaigns and real lead examples, then launch with monitoring and audit logs so every action can be traced.
Team training and handover
We train your sales and operations staff to write effective requests, review Claude's outputs and manage approvals, and provide documentation for ongoing use.
Who benefits
- Sales development representatives
- Spend less time on list building and more time on conversations with qualified prospects.
- Heads of sales or business development
- Get clearer visibility of outbound performance and a repeatable process for each new campaign.
- Marketing and growth leads
- Test messages and audiences faster, with drafts prepared in the brand's voice and reviewed before launch.
- Operations and IT leaders
- Gain a governed connection with scoped access, approval steps and audit logs, rather than ad hoc tool use.
Security and control
- API key access is scoped to least privilege, so Claude only reaches the data and actions the workflow requires.
- Named people approve consequential actions, such as launching campaigns to large lists.
- Every action taken through the connection is logged, so activity can be reviewed and audited.
- Keys can be rotated or revoked at any time, and access can be switched off without affecting other systems.
- Outreach rules, sending limits and consent requirements are configured in line with your policies before launch.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom must follow their own rules on electronic marketing, including consent and opt-out requirements for cold outreach. In India, the Digital Personal Data Protection Act, 2023 governs how personal data is processed. Organisations in the UAE and Saudi Arabia must meet their national data protection laws. We choose the Claude hosting region, whether India, the United States, the United Kingdom or the European Union, to match your legal and contractual requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Emelia MCP server do?
The Emelia MCP server lets AI tools like Claude use Emelia securely through a standard connection. Typically, it supports tasks such as sending cold emails, launching LinkedIn outreach, scraping new leads and running B2B prospecting from natural-language instructions, with access controlled by your API key.
Is connecting Emelia to Claude secure?
The connection uses your Emelia API key and can be limited to the access each workflow needs. Approval steps, audit logs and the ability to revoke the key all help you stay in control. Security also depends on how the setup is configured, which we review with you before launch.
What can Claude do with Emelia once connected?
Typically, Claude can help research and gather leads, draft outreach messages, prepare campaigns, and summarise performance. Actions that send messages or change lists can be set to require human approval, so your team decides what goes out.
How long does setup take?
Many teams are ready within a few weeks, though timing depends on how many workflows you want, how complex your systems are and how much testing is needed. We confirm a realistic timeline during the free automation audit.
What plan or permissions do I need in Emelia?
Generally, you need an Emelia account that allows API access and an API key generated by an authorised user. The exact requirements depend on your Emelia plan and internal permissions, so we check these with your team during the audit.