Data & Analytics · Explorium + Claude
Explorium MCP with Claude: Find, Match and Enrich Leads Through Natural Language
The short answer
Claude connects to Explorium through the Model Context Protocol (MCP), a secure standard that lets Claude use the tool with permissions you control. Once connected, Claude can search for prospects, match company records and enrich them with firmographic data, all from natural-language requests. Your team approves consequential actions.
What is Explorium?
Explorium is a REST API platform for company and prospect discovery and enrichment. It helps businesses find potential customers, match accounts to existing records and add authoritative firmographic and usage data to leads. Sales development, marketing operations, revenue operations and analytics teams typically use it to keep prospect lists accurate and complete without manual research.
How Claude connects to Explorium through MCP
The Model Context Protocol (MCP) is an open standard that works like a universal adapter between Claude and other software. It lets Claude securely use a tool, reading information and taking actions, with permissions your organisation sets. Explorium's MCP server, or a direct API connection, gives Claude a structured way to talk to the platform.
Once connected, Claude can typically discover prospects that match criteria you describe, match records to companies, enrich accounts with firmographic and usage data, and check usage. A team member might simply ask for mid-sized logistics firms in the United Kingdom with a named technology profile, and Claude carries out the search and returns organised results.
Access is controlled by the API key you provide, scoped to the permissions you choose. Claude works within those limits, and people approve any step that changes records or triggers downstream actions. Audit logs record activity so you can review what was done and why.
What you can automate
Prospect discovery for sales teams
Sales development representatives describe their ideal customer in plain English, such as software firms with a certain headcount in a specific region. Claude uses Explorium to find matching companies and returns a clean shortlist, saving hours of manual searching each week and giving reps more time for outreach.
Account matching and deduplication
Revenue operations teams often have duplicate or incomplete company records in their CRM. Claude can match these records against Explorium's company data, flag likely duplicates and propose corrected details for review before anything is updated.
Lead enrichment before outreach
Marketing operations staff can ask Claude to enrich a batch of new leads with firmographic details such as industry, size and location. Campaigns then segment more accurately, and sales receives leads that are better prepared.
Territory and market research
Strategy and business development teams can ask questions about market coverage, for example how many companies in a chosen sector exist in a target country. Claude gathers the figures and summarises them, helping leaders decide where to focus effort.
Usage monitoring for data teams
Analytics leads who manage platform spend can ask Claude to report on how the Explorium account is being used. This helps them spot unusual activity early and plan capacity without logging into several dashboards.
An end-to-end workflow: Inbound lead qualification and enrichment
TriggerA new inbound enquiry is created in the CRM from a website form.
Claude reads the new lead's company name and domain from the CRM.
Claude uses Explorium to match the company and retrieve firmographic details such as industry, size and location.
Claude checks the CRM for an existing account and flags possible duplicates for review.
Claude drafts a short lead summary and a suggested territory owner based on your routing rules.
The sales manager reviews and approves the update, which is then written back to the CRM and posted to the team channel in Microsoft 365.
OutcomeLeads arrive in the CRM enriched and routed within minutes rather than hours, so sales representatives can respond faster with better context. Typical results vary with lead volume and data quality.
How we set it up
Free automation audit
We review how your sales, marketing and operations teams find and maintain prospect data today, and identify the workflows where Explorium and Claude would save the most time.
Secure API key setup
We help your administrator create an Explorium API key with the narrowest permissions the workflow needs, and store it securely. Connection is made through Explorium's MCP server or a direct API link, as suits your setup.
Workflow design
We map the end-to-end process across Explorium, your CRM, Microsoft 365 and other systems, and agree which steps Claude performs automatically and which need human approval.
Testing and launch
We test against real past leads and accounts, check accuracy, and launch with monitoring and audit logs turned on so activity is visible from day one.
Team training
We train your sales, marketing and operations staff on how to make requests in plain English, review results and handle approvals, and leave clear documentation for ongoing use.
Who benefits
- Sales development leaders
- Reps spend less time searching and more time contacting qualified prospects.
- Revenue operations managers
- Cleaner, deduplicated account data with a clear record of changes.
- Marketing operations specialists
- Better segmentation from enriched firmographic data.
- Chief information and data officers
- Controlled, scoped access with audit logs and usage visibility.
Security and control
- Access is limited to a scoped API key with only the permissions each workflow needs.
- People approve any action that creates, changes or sends data to other systems.
- Audit logs record what Claude requested and what changed, supporting review and accountability.
- Sensitive data is kept out of prompts where it is not needed, and access is revoked promptly when staff leave.
- Results are checked against source records before being relied on for decisions.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host their Claude workflows in the region that suits their data policies. Indian organisations operate under the Digital Personal Data Protection Act, 2023, and we design workflows to support its obligations. Businesses in the UAE and Saudi Arabia must meet local data protection laws, so we select a hosting region that meets those requirements for each engagement.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Explorium MCP server do?
The Explorium MCP server gives Claude a secure, structured way to use Explorium's platform. It lets Claude search for prospects, match companies and enrich records through natural-language requests, following the permissions you set. It is one of two connection routes; a direct API connection is the alternative.
Is connecting Explorium to Claude secure?
Yes, when it is set up correctly. Access is controlled by an API key with scoped permissions, and people approve consequential actions. Audit logs record activity. We follow least-privilege principles and review the setup with your IT team before launch.
What can Claude actually do with Explorium?
Typically, Claude can discover prospects against criteria you describe, match company records, enrich accounts with firmographic and usage data, and report on usage. Each of these actions can be combined with your other systems in a workflow, with approvals where needed.
How long does setup take?
Many straightforward connections can be set up and tested within a few weeks. Complex workflows that span several systems, or that need custom review steps, take longer. The free automation audit gives you a realistic timeline for your situation.
What plan or permissions do I need?
Generally, you need an Explorium account with an API key and permissions that cover the data and actions your workflow requires. The exact plan depends on Explorium's current offer, so confirm your entitlements with Explorium, and we will check that your key covers the planned workflow during the audit.