Design & Creative Tools · Orshot + Claude
Orshot MCP with Claude: Publish-Ready Images, PDFs and Videos from Templates
The short answer
Claude works with Orshot through the Model Context Protocol (MCP), an open standard that acts as a secure adapter between the two. Once connected with an API key, Claude can request images, PDFs and videos built from your brand templates, manage assets, and prepare social content, all from plain-English instructions your team controls.
What is Orshot?
Orshot is a template-based creative automation service. It generates images, PDFs and videos from brand templates and assets, so teams can produce publish-ready content quickly instead of editing each design by hand. It is typically used by marketing teams, e-commerce businesses, agencies, product teams and operations groups that need consistent visuals at volume, such as campaign graphics, invoices, certificates and short promotional clips.
How Claude connects to Orshot through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude securely use other software, reading information and taking actions with permissions you control. Think of it as a universal adapter between Claude and the tool. Orshot offers an MCP server as well as a direct API, so the connection can be set up in the way that suits your systems.
Once connected, Claude can typically ask Orshot to generate an image from a named template, render a PDF with data you supply, create a video from a template, or look up brand assets. A user might simply ask for ten product cards in the spring colours, and Claude handles the template calls and returns the results for review.
Access is controlled by the API key you issue, which we scope to the least privilege needed. Consequential actions, such as publishing social content, can be set to require a person's approval before they go live. Audit logs record what was requested and generated, so your team stays in charge of what is produced and shared.
What you can automate
Campaign graphics at scale
A marketing team describes a product launch in plain English. Claude requests a set of images across sizes and formats from the approved brand template, so the team reviews one batch instead of building each banner by hand. Designers spend their time on creative direction rather than resizing.
Automated invoices and statements
A finance operations lead connects order data from the billing system. Claude passes each record into an invoice template and renders a PDF, which is then filed or sent to the customer after review. This keeps layouts consistent across hundreds of documents each month.
Certificates and course materials
A training coordinator completes a course roster. Claude generates personalised completion certificates as PDFs from a branded template, ready to send to each learner. Errors in names or dates are reduced because the data flows straight from the source record.
Product and catalogue visuals
An e-commerce team updates prices and stock. Claude requests refreshed product cards from the template with new figures and imagery, so the storefront stays current without a designer touching each file. Approvals keep quality checks in the loop before anything goes live.
Short promotional videos
A social media manager wants a weekly recap clip. Claude asks Orshot to build a short video from a video template using the week's highlights and brand assets. The manager reviews the draft and chooses what to publish, saving hours of manual editing.
Social content preparation
A communications team plans posts for the month. Claude generates the visuals and drafts the captions in one request, grouped by channel. A person approves each post before scheduling, so the team keeps control of tone and timing while moving faster.
An end-to-end workflow: Monthly product launch kit
TriggerA product manager adds a new product and its details to the product database.
Claude reads the new product record, including name, price, key features and photos.
Claude asks Orshot to generate a product card, a square social image and a PDF spec sheet from the approved brand templates.
Claude creates a short promotional video from the video template using the product photos.
The marketing lead reviews the draft assets in a shared folder and requests changes where needed.
Once approved, the assets are passed to the scheduling tool, and an audit log records each step.
OutcomeA typical launch kit that once took several days of design work can be prepared in a much shorter period, with consistent branding and a clear approval trail. Results will vary by team and template complexity.
How we set it up
Free automation audit
We review your current design and content tasks and identify the workflows where Orshot and Claude would save the most time. You receive a clear recommendation at no cost.
Secure connection with an API key
We set up Orshot access using an API key, stored securely and scoped to the least privilege needed. We connect Claude through the Orshot MCP server or direct API, depending on your systems.
Workflow and template design
We map the end-to-end workflow across Orshot and your other systems, such as your CRM, product database or Microsoft 365, and set up the templates and approval points.
Testing against real cases
We run the workflow on past campaigns, invoices or product records to check accuracy, layout and approval steps before anything reaches customers.
Launch, monitoring and training
We go live with monitoring and audit logs in place, then train your team on making requests, reviewing outputs and managing the API key over time.
Who benefits
- Marketing managers
- Produce campaign visuals and social content in batches, with brand consistency and fewer design bottlenecks.
- E-commerce operations leads
- Keep product cards and catalogue visuals current as prices and stock change.
- Finance and HR teams
- Generate invoices, statements and certificates from records without manual formatting.
- Agency and creative directors
- Scale client deliverables across formats while keeping designers focused on creative work.
Security and control
- Access is limited by an API key scoped to the least privilege needed for each workflow.
- Consequential actions such as publishing or sending documents can require human approval.
- Audit logs record what was requested, generated and approved, supporting internal review.
- Brand templates and approved assets are used as the source, reducing off-brand output.
- Credentials are stored securely and can be rotated or revoked at any time.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can host their workflows in the region that suits their data policies. Companies in India must consider the Digital Personal Data Protection Act, 2023, when personal data appears on generated documents. Businesses in the UAE and Saudi Arabia must meet local data protection requirements, and we select the hosting region for each deployment to meet these needs.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Orshot MCP server do?
The Orshot MCP server is the bridge that lets Claude request creative work from Orshot in plain language. Through it, Claude can typically generate images, render PDFs, create videos from templates and look up brand assets, within the permissions you set. It removes the need for custom code for each request.
Is connecting Orshot to Claude secure?
Security depends on how the connection is set up. We use an API key scoped to the least privilege needed, store it securely, and add approval steps for actions that publish or send content. Audit logs record activity so your team can review what happened and revoke access at any time.
What can Claude do with Orshot once it is connected?
Claude can typically generate images and PDFs from named templates, create short videos, manage brand assets and prepare social content. It fills templates with the data you provide, returns the results for review, and can chain these steps into a larger workflow with your other business systems.
How long does setup take?
Timelines depend on the number of templates and the systems involved. A focused setup for one workflow often takes a few weeks, including the audit, testing and team training. Larger, multi-system programmes take longer. We confirm the timeline after the free automation audit.
What account access or plan do I need?
You need an Orshot account that can issue an API key, along with the templates and assets you want to use. The exact plan requirements depend on your volume and features, so we recommend confirming these with Orshot. We will tell you what is needed during the audit.