Advertising & Marketing · Vibe + Claude
Vibe MCP with Claude: Run Streaming TV Campaigns Through Natural Language
The short answer
Claude works with Vibe through the Model Context Protocol, an open standard that acts as a secure adapter between the two. Once connected, Claude can read campaign, audience and reporting information and carry out approved tasks such as building campaigns, uploading creatives and assigning segments, all under permissions the organisation controls.
What is Vibe?
Vibe is a streaming TV advertising platform. It manages advertisers, audiences, campaigns, creatives, strategies and reporting in one place. Advertising teams, media planners and brand managers use it to reach viewers on streaming services at scale and to measure how campaigns perform so that budgets can be adjusted over time.
How Claude connects to Vibe through MCP
The Model Context Protocol, or MCP, is an open standard that lets Claude use other software securely. Think of it as a universal adapter. It gives Claude a defined set of things it may read and do inside a tool, without handing over a master key. Vibe supports connection through OAuth sign-in and server-to-server OAuth2, so access is granted in the way your organisation already manages trust.
Once connected, Claude can typically fetch performance reports, review campaign settings, look at how audiences and segments are assigned, and help draft or upload creatives. A planner might ask in plain language for a summary of last week's reach across two campaigns, and Claude retrieves the figures and explains them.
Permissions are set by your organisation. We usually start with read-only access, then add specific actions such as creating a campaign draft or assigning a segment. Consequential actions, such as launching spend or changing budgets, can be set to require a named person's approval, so people stay in charge of every decision that matters.
What you can automate
Weekly performance summaries
Claude pulls reporting from Vibe on a set schedule and writes a short summary covering reach, completion and cost indicators for each campaign. Brand managers receive a clear note each Monday instead of building spreadsheets by hand, and anomalies such as a sudden drop in delivery are flagged for review.
Audience and segment assignment
When a new target group is agreed, Claude can help match it to the audiences and segments available in Vibe and prepare the assignment for approval. Media planners spend less time clicking through menus and more time on strategy, while a senior planner confirms each change before it goes live.
Creative preparation and upload
Claude can help organise creative files, check that names and versions follow your naming convention, and prepare upload details for a campaign. Creative teams gain a consistent process and fewer mislabelled assets reaching the platform.
Campaign set-up from a brief
A client brief can be turned into a draft campaign structure in Vibe, including the advertiser, strategy and audience choices, for an account manager to review. This shortens the time from brief to a campaign ready for sign-off.
Client reporting packs
For agencies, Claude can assemble reporting for each client from Vibe data, formatted to the client's preferred template. Account teams save hours each month and can answer follow-up questions in plain language.
An end-to-end workflow: Campaign launch pack with approval
TriggerA new client brief is approved in the project tracker in Microsoft 365.
Claude reads the brief and extracts the target audience, flight dates and budget range.
Claude drafts the campaign structure in Vibe, assigning the matching audiences and segments.
Claude prepares the creative upload list and checks file names against the naming convention.
The draft and checklist are posted for the planner to review in the team channel.
After approval, the campaign is set up in Vibe and a confirmation is logged in the CRM against the client record.
OutcomeCampaigns move from brief to approved set-up in a fraction of the usual time, with a clear audit trail and a named person signing off every launch.
How we set it up
Free automation audit
We review how your advertising team plans, launches and reports on campaigns and identify the workflows worth automating first, at no cost.
Secure connection
We connect Claude to Vibe using OAuth sign-in or server-to-server OAuth2, whichever suits your account set-up, with least-privilege access from day one.
Workflow design
We map the end-to-end process across Vibe and your other systems such as Microsoft 365 and your CRM, and agree which steps need human approval.
Testing on real cases
We test the workflow against past campaigns and reports so you can see accuracy before anything runs live, and adjust permissions where needed.
Launch and training
We launch with monitoring and audit logs in place and train your team on how to use Claude with Vibe in their daily work.
Who benefits
- Media planners
- Spend less time on manual set-up and more time on audience strategy and optimisation.
- Brand and marketing managers
- Receive clear, regular performance summaries without waiting on reporting cycles.
- Agency account directors
- Produce consistent client reporting faster and answer follow-up questions in plain language.
- Operations and IT leads
- Keep control of access, approvals and audit logs while the team works more efficiently.
Security and control
- Least-privilege access, starting with read-only permissions and adding actions only where needed.
- Named human approval for any action that launches spend or changes budgets.
- Audit logs of every action Claude takes in Vibe, available for review.
- Testing on past cases before go-live, with monitoring once the workflow is running.
- Credentials managed under your organisation's own sign-in controls.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can connect Claude to Vibe under their existing data policies and advertising governance. In India, we design workflows to meet the Digital Personal Data Protection Act, 2023. For organisations in the UAE and Saudi Arabia, we align set-up with local data protection laws. Custom applications can be hosted in India, the United States, the United Kingdom or the European Union, chosen to meet your data residency requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Vibe MCP server do?
The Vibe MCP server acts as a secure bridge between Vibe and AI tools such as Claude. It lets approved software read campaign, audience and reporting information and carry out permitted actions, such as preparing campaign drafts or uploading creatives, in response to natural language requests. The exact capabilities depend on the permissions your organisation grants.
Is connecting Claude to Vibe secure?
Security depends on how the connection is set up. Vibe supports OAuth sign-in and server-to-server OAuth2, and we apply least-privilege access so Claude only sees and does what is needed. Actions that spend money can require human approval, and audit logs record activity for review.
What can Claude do with Vibe once connected?
Typically, Claude can fetch performance reports, review campaign and audience settings, help assign segments, and prepare creative uploads. It can also draft campaign structures from a brief. Each action is governed by the permissions you set, so you decide what Claude can access and change.
How long does setup take?
Timelines vary with the number of campaigns, integrations and approval steps involved. A focused first workflow often takes a few weeks from the free automation audit through testing to launch and training. We confirm a realistic timeline during the audit.
Which Vibe account permissions are needed?
Generally, you need an account with the access level that allows the actions you want to automate, granted through the sign-in method Vibe supports. We recommend starting with read-only access for reporting and adding write permissions only for specific tasks. Your Vibe administrator confirms the exact settings during the audit.