Advertising & Marketing · Viral Loops + Claude
Viral Loops MCP with Claude: Run Referral Campaigns Through Natural Language
The short answer
Claude connects to Viral Loops through the Model Context Protocol, a secure standard that lets Claude read campaign data and carry out approved actions. Using a secure API key with limited permissions, Claude can review participants, referrals, conversions and rewards, so your team can ask questions in everyday language instead of building reports by hand.
What is Viral Loops?
Viral Loops is a referral marketing platform. Teams use it to run word-of-mouth campaigns in which existing customers and fans invite others and earn rewards. It tracks campaigns, participants, referrals, conversions and leaderboards, so marketing teams can see which referrals bring in new sign-ups and customers. It is typically used by growth, marketing and product teams running launches, waitlists and loyalty-style programmes.
How Claude connects to Viral Loops through MCP
The Model Context Protocol, usually shortened to MCP, is an open standard that lets Claude use other software securely. Think of it as a universal adapter between Claude and a tool. Your organisation decides exactly what Claude can see and do, and can change those permissions at any time.
Once connected, Claude can typically read campaign details, list participants, follow referral activity, check conversion figures and review how rewards are being earned. Your team can ask questions such as which campaign produced the most sign-ups this month, without learning a reporting interface.
Permissions and approvals keep people in charge. Access uses a Viral Loops API key with the least privileges needed for the job. Any consequential step, such as changing a reward or altering a campaign, can be set to require a named person's sign-off before it happens.
What you can automate
Weekly referral performance summaries
A growth manager asks Claude for a plain-English summary of each active campaign every Monday. Claude reviews referrals, conversions and top participants, then highlights anything unusual, such as a sudden drop in conversions, so the team can act quickly.
Spotting top advocates
Community and partnerships teams can ask Claude to identify the participants driving the most referrals. Claude lists them with their referral counts, helping the team decide who to thank, invite to early access or consider for a partner programme.
Reward reconciliation
Finance and operations staff often need to confirm which rewards have been earned. Claude can review reward activity against conversions and produce a clear list for checking, reducing manual spreadsheet work and the risk of missed or duplicate payouts.
Launch-day monitoring
During a product launch or waitlist opening, a marketing lead can ask Claude for regular updates on sign-ups, referral volume and conversion rates. This gives the team an early view of whether the campaign is working and where to adjust messaging.
Campaign review for leadership
Department heads preparing board or leadership updates can ask Claude to turn raw campaign figures into a short narrative covering growth, cost of rewards and lessons learned, saving hours of analysis each month.
An end-to-end workflow: Weekly referral report to leadership
TriggerEvery Monday at 08:00, a scheduled request is sent to Claude.
Claude retrieves the week's campaign data from Viral Loops, including participants, referrals and conversions.
Claude compares the figures with the previous week and flags notable changes.
Claude pulls related sign-up and customer records from the CRM to confirm which referred contacts became paying customers.
Claude drafts a summary with key metrics, top advocates and recommended actions.
The marketing lead reviews the draft and approves it before it is shared.
The approved report is posted to the leadership channel in Microsoft 365.
OutcomeLeadership receives a consistent, reviewed weekly view of referral growth in a fraction of the time, and marketing can respond to trends faster.
How we set it up
Free automation audit
We review your current referral campaigns, reporting habits and tools to identify the workflows most worth automating with Claude and Viral Loops.
Secure API key access
We set up access using a Viral Loops API key, scoped to the minimum permissions needed, and store it in your organisation's approved secrets manager.
Connect the MCP server
We connect Claude to Viral Loops through a secure MCP connection, then test read access to campaigns, participants, referrals and rewards.
Design and test the workflow
We build the end-to-end workflow with approval points, test it against past campaign data and confirm the outputs match your team's own figures.
Launch and train your team
We go live with monitoring and audit logs, then train your marketing, growth and finance staff on how to use Claude safely and effectively.
Who benefits
- Growth and marketing managers
- Get fast, plain-English answers about campaign performance without waiting for a report.
- Community and partnerships leads
- Identify and reward top advocates quickly and consistently.
- Finance and operations teams
- Check earned rewards against conversions with fewer manual steps and less risk of error.
- Heads of department and executives
- Receive clear, reviewed summaries of referral growth for planning and reporting.
Security and control
- Access is controlled with a Viral Loops API key limited to the permissions each workflow needs.
- People approve any consequential action, such as changing rewards or campaign settings, before it takes effect.
- Audit logs record what Claude accessed and did, so activity can be reviewed at any time.
- Personal data about participants is handled according to your own policies and the laws that apply to you.
- Workflows are tested against real past cases before launch to check accuracy.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can run Claude against Viral Loops with data handled under their existing privacy frameworks and contractual terms. In India, workflows are designed to meet the Digital Personal Data Protection Act, 2023. For organisations in the UAE and Saudi Arabia, we design around local data protection laws. Custom applications can be hosted in India, the United States, the United Kingdom or the European Union, chosen to meet your data residency requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Viral Loops MCP server do?
The Viral Loops MCP server acts as a secure bridge between Claude and your Viral Loops account. It lets Claude work with campaigns, participants, referrals, conversions and rewards using natural language requests, while keeping access limited to what you allow. It is set up so your team can get answers and carry out approved tasks without switching between dashboards.
Is connecting Claude to Viral Loops secure?
Security depends on how the connection is configured. We use a Viral Loops API key with the least privileges needed, store it in a secrets manager, require approval for consequential actions and keep audit logs of activity. Regular reviews of permissions help keep the setup secure over time.
What can Claude do with Viral Loops once connected?
Typically Claude can review campaigns, list participants, follow referral activity, check conversions and examine reward activity. It can summarise results, spot unusual trends and draft reports. Any change to campaigns or rewards can be limited or made subject to human approval, depending on how you set it up.
How long does setup take?
Timelines vary with the number of campaigns, the systems involved and how many approval steps you need. A simple read-only summary workflow can often be ready quickly after the audit, while more complex workflows spanning several systems usually take longer because they require design, testing and team training.
Which plan or permissions do I need?
Access depends on your Viral Loops account and the API key permissions your organisation grants. In general, you need an account with API access enabled and a key scoped to the actions you want Claude to perform. Our audit confirms what your current setup supports and what it would need.