Scheduling & Booking · Eventzilla + Claude
Eventzilla MCP with Claude: Faster Event Registration and Attendee Coordination
The short answer
Claude works with Eventzilla through the Model Context Protocol (MCP), an open standard that acts as a secure adapter between the two. Once connected with an API key, Claude can read event details and attendee records, and carry out approved tasks such as creating events, processing ticket sales and sending event communications.
What is Eventzilla?
Eventzilla is an event management platform used to create, promote and run events. Organisers use it to set up ticketing, take registrations and coordinate attendees from one place. It suits conferences, workshops, webinars, community meetups and corporate gatherings. Event teams, marketing staff and operations managers typically rely on it to handle the practical side of an event from first sign-up to check-in.
How Claude connects to Eventzilla through MCP
The Model Context Protocol (MCP) is an open standard that lets Claude securely use other software. Think of it as a universal adapter between Claude and a tool. With Eventzilla, the connection is made using an API key, which the organisation creates and controls. This means Claude only reaches the parts of Eventzilla that the key allows.
Once connected, Claude can read information such as upcoming events, ticket categories and attendee lists. It can also take actions that the team has permitted, for example creating a draft event, updating registration details or drafting and sending attendee emails. Claude responds to plain-language requests, so a coordinator can simply ask for a list of unpaid registrations rather than building a report by hand.
Permissions and approvals keep people in charge. Access can be limited to specific tasks, and consequential actions such as issuing refunds, sending messages to a full attendee list or publishing an event can require a person to approve them first. Audit logs record what Claude did and when, so the team can review every step.
What you can automate
Event Setup from a Brief
An events manager describes a new workshop in plain language, including date, venue capacity and ticket tiers. Claude drafts the event in Eventzilla with the correct ticket categories and descriptions. The manager reviews the draft and approves it before it goes live, saving time on repetitive data entry across multiple events.
Registration Follow-Up
Claude can review new registrations each day and identify attendees who have not completed required fields or payment. It can prepare reminder messages tailored to each group. A coordinator checks the list and approves the send, so no attendee is contacted without oversight and follow-up stays consistent.
Ticket Sales Reporting
Finance and sales leads often need quick answers about ticket performance. Claude can pull sales figures by ticket type, date range or promotional code and summarise them in a short report. This helps leaders decide whether to adjust pricing or extend a sales window, without waiting for a manual export.
Attendee Coordination for Large Events
For conferences with many sessions, Claude can help match attendees to their chosen tracks, flag capacity limits and prepare lists for venue or catering teams. Staff receive accurate headcounts and dietary or access notes in a consistent format, reducing last-minute confusion on the day.
Post-Event Communications
After an event, Claude can draft thank-you messages, feedback surveys and invitations to the next session. Each draft is segmented by attendee type, such as speakers, sponsors or general delegates. The marketing team reviews the content and schedules delivery, keeping communication timely and relevant.
An end-to-end workflow: Annual Conference Registration and Briefing Pack
TriggerA new conference is approved and the events team asks Claude to set up registration.
Claude creates the draft event in Eventzilla with agreed ticket tiers and session details, and the coordinator approves it.
Once registration opens, Claude monitors new sign-ups and flags incomplete profiles for follow-up.
Claude exports the confirmed attendee list and sends the headcount and dietary requirements to the catering supplier through the organisation's connected ticketing and supplier systems, after staff approval.
Two weeks before the event, Claude drafts personalised joining instructions by ticket type and sends them once approved.
On the day, Claude prepares a check-in summary showing late registrations and attendee categories for the reception team.
OutcomeTypically, teams reduce manual registration admin, give caterers and venues accurate numbers earlier, and keep attendees better informed, while staff keep control over every message and order.
How we set it up
Free Automation Audit
We review how your team currently manages events, registrations and attendee communication, and identify the workflows worth automating first. You receive a clear plan with no obligation.
Secure API Key Connection
We set up Eventzilla access using an API key that your organisation creates and controls. The key is scoped to the tasks you approve, and we store it securely so it is never exposed in shared documents or chat logs.
Workflow Design
We design the end-to-end workflow across Eventzilla and your other systems, such as Microsoft 365, your CRM or your ticketing tools. People approve consequential actions, and we define exactly what Claude can read and do.
Testing and Launch
We test the workflow against past events and real scenarios, then launch with monitoring and audit logs turned on. We adjust prompts and permissions based on early results.
Team Training
We train your event, marketing and operations staff to use Claude confidently, including how to review drafts, handle exceptions and check the audit trail. Ongoing support is available as your needs change.
Who benefits
- Events Manager
- Spends less time on repetitive set-up and more time on speakers, venues and attendee experience.
- Marketing Lead
- Produces segmented attendee messages faster while keeping brand and approval standards intact.
- Operations or Finance Head
- Gets quicker access to ticket sales and headcount figures for planning and budgeting decisions.
- IT Director
- Oversees a controlled, least-privilege connection with clear permissions and audit logs.
Security and control
- Access is limited to the Eventzilla tasks your team approves, using a scoped API key.
- People approve consequential actions such as publishing events, sending mass messages or processing refunds.
- Audit logs record what Claude accessed and did, supporting internal review.
- API keys can be rotated or revoked at any time by your administrator.
- Personal attendee data is handled in line with your privacy policies and applicable law.
For teams in the US, UK, India and the Middle East
Organisations in the United States and the United Kingdom can align the Claude connection with their existing data protection and governance requirements. In India, we design workflows to meet the Digital Personal Data Protection Act, 2023. For organisations in the UAE and Saudi Arabia, we account for local data protection laws. Claude can be hosted in India, the United States, the United Kingdom or the European Union, and we choose the hosting region to meet your requirements.
Learn more about Claude and MCP
Anthropic's AI model and assistant.
Secure links between Claude and business tools.
How engineers build and change software with Claude.
Hosted agents that run multi-step work.
The open standard Claude uses to connect to tools.
Frequently asked questions
What does the Eventzilla MCP server do?
The Eventzilla MCP server acts as a secure bridge between Claude and your Eventzilla account. It lets Claude read event information and carry out permitted tasks, such as creating events, managing attendee records and sending event communications. Your organisation controls which actions are allowed, so the server only does what you have approved.
Is connecting Eventzilla to Claude secure?
Security depends on how the connection is configured. Access uses an API key that you create and control, scoped to specific tasks. Consequential actions can require human approval, and audit logs record activity. We also help you rotate keys regularly and store them securely, so access stays under your governance at all times.
What can Claude do with Eventzilla once connected?
Typically, Claude can help create and update events, review registrations, summarise ticket sales and prepare attendee messages. You interact with it in plain language, for example asking for a list of unconfirmed attendees. Which actions are permitted is decided during setup, based on your team's needs and approval rules.
How long does setup take?
Timelines vary with the number of workflows and connected systems. A focused setup for one or two workflows often takes a few weeks, including the free automation audit, design, testing and team training. Larger, multi-system programmes take longer. We confirm a realistic timeline during the audit.
Which Eventzilla plan or permissions are needed?
Generally, you need an Eventzilla account with access to the API and the ability to generate an API key. The exact requirements depend on your current plan and internal permissions. During the free audit, we confirm what your account supports and what your administrator needs to enable.